---
title: "Trend — kupfer - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/kupfer/trend"
last_updated: "2026-08-10T19:12:50.854Z"
locale: en
meta:
  description: "Niche score 51/100 · €158K/yr market · 227K searches/yr. A concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €158K/yr market · 227K searches/yr. A concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kupfer - Flapen"
---

# **kupfer**

**Worth a look**

Shows low returns (0.2%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.

Market size 33Growth 29Conversion 62Competition 27Returns 99Price range 56Avg price 58Brand share 60Review moat 75Quality gap 60

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****491.22**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****€12.93**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€4.47–€28.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€158K**

€158K/yr · 227K searches

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

## Trend