---
title: "Search terms — küchenrolle - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/kuechenrolle/search-terms"
last_updated: "2026-08-10T19:37:51.754Z"
locale: en
meta:
  description: "Niche score 52/100 · €3.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €3.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — küchenrolle - Flapen"
---

# **küchenrolle**

**Worth a look**

Shows searches that convert (20.4% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 96Growth 24Conversion 100Competition 15Returns 99Price range 58Avg price 75Brand share 5Review moat 25Quality gap 30

**Conversion**

**Incredible****20.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****€3.6M**

€3.6M/yr · 1.2M searches

**Avg price**

**Great****€15.03**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€2.21–€32.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,263.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms