---
title: "Kontaktlinsen — €667K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/kontaktlinsen"
last_updated: "2026-08-10T21:08:02.997Z"
locale: en
meta:
description: "Niche score 60/100 · €667K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · €667K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kontaktlinsen — €667K/yr Amazon DE Niche (2026) - Flapen"
---
# **kontaktlinsen**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 28Conversion 33Competition 78Returns 99Price range 71Avg price 90Brand share 22Review moat 65Quality gap 73
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€5.33–€38.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€667K**
€667K/yr · 1.2M searches
**Review moat**
**Good****905.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, kontaktlinsen is a €667K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kontaktlinsen market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **€530K–€635K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 66%
**Open market**
**4%**
- Air Optix44% - Soflens14% - DAILIES AquaComfort Plus14% - Biofinity10% - Acuvue8% - EYE CARE COMPANY4% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
50K30KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/kontaktlinsen/trend)
## **Top kontaktlinsen search terms**
- **kontaktlinsen**635K/yr-5.9%1.5% conv. - **tageslinsen**96K/yr+5.7%0.6% conv. - **kontaktlinsen tageslinsen**64K/yr+23.1%0.7% conv. - **kontaktlinsen monatslinsen**67K/yr+19.1%1.1% conv. - **contact lenses**67K/yr+7.3%0.6% conv. - **monatslinsen**51K/yr-2.9%1.2% conv. - **air optix plus hydraglyde**24K/yr+99.4%3.5% conv. - **biofinity monatslinsen**45K/yr-2.0%2.4% conv. - **air optix**18K/yr+46.2%3.1% conv. - **tageslinsen 30 stück**22K/yr+1.8%0.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/kontaktlinsen/search-terms)
## **Top kontaktlinsen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€20K6%€40K9%€60K12%€80K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -03.50 Dioptrien**Air Optix**€22.51**4.3★446 rev](https://www.amazon.de/dp/B01G5LHF5A) [2**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -02.50 Dioptrien**Air Optix**€23.97**4.4★641 rev](https://www.amazon.de/dp/B01G5LHDXO) [3**Biofinity Spheric 8.6 -01.50 (6) Monatslinsen weich 6 Stück / BC 8.6 mm / DIA 14.0 mm / -1.5 Dioptrien**Biofinity**€27.96**4.5★480 rev](https://www.amazon.de/dp/B001PPDS8U) [4**Dailies AquaComfort Plus Tageslinsen | 30 Stk | -02.00 dpt**DAILIES AquaComfort Plus**€15.19**4.4★704 rev](https://www.amazon.de/dp/B0017J2CQI) [5**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -02.00 Dioptrien**Air Optix**€24.23**4.3★575 rev](https://www.amazon.de/dp/B01G5LHGFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACUVUE OASYS 1-Day Tageskontaktlinsen helfen das Gefühl von müden & trockenen Augen zu reduzieren Tageskontaktlinsen mit -2 dpt und BC 8.5 UV Schutz & Komfortables Tragegefühl 30 Linsen**Acuvue**€23.70**194 rev9y ago](https://www.amazon.de/dp/B01MZDDNVT) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -03.50 Dioptrien**Air Optix**€22.51**446 rev10y ago](https://www.amazon.de/dp/B01G5LHF5A) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -02.50 Dioptrien**Air Optix**€23.97**641 rev10y ago](https://www.amazon.de/dp/B01G5LHDXO) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -02.00 Dioptrien**Air Optix**€24.23**575 rev10y ago](https://www.amazon.de/dp/B01G5LHGFY) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -01.50 Dioptrien**Air Optix**€24.60**389 rev10y ago](https://www.amazon.de/dp/B01G5LHH4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bausch + Lomb SofLens Daily Disposable Tageslinsen sphärische Kontaktlinsen weich 30 Stück BC 8.6 mm / DIA 14.2 / -2.00 Dioptrien**Soflens**€11.83**3.9★**▲ 127%**](https://www.amazon.de/dp/B0018CTO5G) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -02.50 Dioptrien**Air Optix**€23.97**4.4★**▲ 80%**](https://www.amazon.de/dp/B01G5LHDXO) [**Dailies AquaComfort Plus Tageslinsen | 30 Stk | -02.00 dpt**DAILIES AquaComfort Plus**€15.19**4.4★**▲ 63%**](https://www.amazon.de/dp/B0017J2CQI) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -03.50 Dioptrien**Air Optix**€22.51**4.3★**▲ 40%**](https://www.amazon.de/dp/B01G5LHF5A) [**Air Optix plus HydraGlyde Monatslinsen weich | 6 Stück | BC 8.6 mm | DIA 14.2 mm | -04.50 Dioptrien**Air Optix**€23.70**4.4★**▲ 37%**](https://www.amazon.de/dp/B01G5LHHDA)
**~~View all trending →~~**
## **What buyers say about kontaktlinsen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Linsen**28%
*“Beste Kontaktlinsen”*
**Qualität insgesamt**14%
*“Beste Qualität”*
**Komfort insgesamt**14%
*“Super komfortabel”*
**Preis-Leistungs-Verhältnis**8%
*“Super Preis/Leistung”*
**Augenhygiene**6%
*“meine Augen sind, nach Regenerationszeit, wieder fit.”*
**Gesamtgröße**3%
*“perfekt pasend sehr angenehm”*
**Einfache Reinigung**3%
*“Gute Reinigung”*
**Benutzerfreundlichkeit**3%
*“Gut in der Anwendung”*
**beworben Vs Tatsächliches Produkt**3%
*“Macht was es soll”*
**Feucht/Trocken**2%
*“Top feuchtes Mittel”*
### **What buyers complain about **
**Linsen**20%
*“Eine Linse war defekt”*
**Qualität insgesamt**14%
*“Sehr schlechte Qualität”*
**Sichtweite**6%
*“Linsen blind”*
**Allergien**5%
*“Sie hat das Auge stark gereizt”*
**Komfort insgesamt**5%
*“Kein guter Tragekomfort”*
**Feucht/Trocken**5%
*“wechsel sie erst wenn ich merke, dass es sich langsam etwas trockener anfühlt beim Tragen, was meist nach 2 Monaten der Fall ist.”*
**Gesamtgröße**4%
*“sie sitzen nicht optimal.”*
**Benutzerfreundlichkeit**3%
*“Aber diese hier: Unmöglich”*
**Dosierung**3%
*“ich bin zu dusselig und drauf reingefallen, normalerweise haben diese Flaschen einen Inhalt von 360ml, hier ist der Inhalt lediglich 250 ml.”*
**Haftung/Klebrigkeit**3%
*“Nicht empfehlenswert sie haften nicht richtig”*
### **Top return reasons **
**Linsen**48%
**beworben Vs Tatsächliches Produkt**13%
**Gesamtgröße**8%
**Komfort insgesamt**4%
**Auslaufsicher**3%
**Qualität insgesamt**3%
**Schmerzlinderung – insgesamt**3%
**Preis-Leistungs-Verhältnis**2%
**Feucht/Trocken**2%
**Sichtweite**2%
## **Common questions**
- **Is kontaktlinsen profitable to sell on Amazon Germany?**
- The niche generates €667K/yr across 59 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the kontaktlinsen niche?**
- 10 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in kontaktlinsen?**
- Top complaints mined from reviews: Linsen, Qualität insgesamt, Sichtweite. The return rate is 0.3%.
- **When does demand for kontaktlinsen peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kontaktlinsen niche?**
- Listings span €5.33–€38.80; the average listing price is €21.18 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.
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