---
title: "Kaugummi — €983K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/kaugummi"
last_updated: "2026-08-10T14:41:00.796Z"
locale: en
meta:
description: "Niche score 59/100 · €983K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €983K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kaugummi — €983K/yr Amazon DE Niche (2026) - Flapen"
---
# **kaugummi**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 22Conversion 57Competition 81Returns 100Price range 60Avg price 68Brand share 31Review moat 44Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Market size**
**Great****€983K**
€983K/yr · 1.4M searches
**Avg price**
**Good****€14.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€1.88–€34.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,058.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kaugummi is a €983K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kaugummi market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€1.1M–€1.4M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**10%**
- EXTRA36% - AIRWAVES28% - Wrigley's14% - PUR Gum4% - Mars3% - MENTOS3% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/kaugummi/trend)
## **Top kaugummi search terms**
- **kaugummi**552K/yr-10.5%5.0% conv. - **extra**76K/yr+68.3%0.1% conv. - **kaugummi zuckerfrei**107K/yr+6.9%6.5% conv. - **airwaves kaugummi**119K/yr+1.3%11.3% conv. - **wrigleys kaugummi streifen**79K/yr-33.8%2.1% conv. - **wrigleys kaugummi**82K/yr-9.7%3.6% conv. - **airwaves**73K/yr-16.6%9.0% conv. - **kaugummis**58K/yr-8.2%3.2% conv. - **extra kaugummis**53K/yr+4.3%5.4% conv. - **kaugummi streifen**37K/yr-25.2%1.6% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/kaugummi/search-terms)
## **Top kaugummi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€29K6%€59K9%€88K12%€118K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Galaxy Wrigleys Kaugummi Spearmint 13 g 20 Stück**Wrigley's**€34.55**3.7★99 rev](https://www.amazon.de/dp/B01ELCW29Y) [2**Extra Professional Kaugummi Zuckerfrei Fresh Strong Mint 50 Dragees Xylitol Kaugummi ohne Zucke mit Minz Frische (50 Dragees)**EXTRA**€2.63**4.7★514 rev](https://www.amazon.de/dp/B0C2D45NCJ) [3**Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€17.03**4.8★159 rev](https://www.amazon.de/dp/B0FHB3V4JN) [4**Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 6 x 50 Dragees Großpackung Chewing Gum Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€15.21**4.8★571 rev](https://www.amazon.de/dp/B09T6YJ3Z6) [5**Wrigleys Doublemint Gum 5 Count (Pack of 40)**Wrigley's**€29.39**4.6★6,298 rev](https://www.amazon.de/dp/B003MZBD1U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€17.03**159 rev12mo ago](https://www.amazon.de/dp/B0FHB3V4JN) [**Airwaves Kaugummi Zuckerfrei Menthol Eukalyptus Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€16.92**115 rev12mo ago](https://www.amazon.de/dp/B0FHB5DMZF) [**Airwaves Kaugummi Zuckerfrei Strong 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€16.99**126 rev12mo ago](https://www.amazon.de/dp/B0FHB4T593) [**Doublemint Extra Wrigleys Double Mint Kaugummi 20 x 5 Sticks**Doublemint**€25.14**35 rev1y ago](https://www.amazon.de/dp/B07NF9J78K) [**The Hampton Candy Company Wrigley Juicy Fruit Kaugummi 15 Stäbchen (4 Stück) 60 Stück**The Hampton Candy Company**€15.50**125 rev1y ago](https://www.amazon.de/dp/B0D6C4KHRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pur Gum | Zuckerfreier Kaugummi | 100% Xylit | Vegan Aspartamfrei Glutenfrei & Diabetikerfreundlich | Natürlicher Kaugummi Mit Peppermint-Geschmack 55 Stück (1er Pack)**PUR Gum**€3.72**4.4★**▲ 133%**](https://www.amazon.de/dp/B00ARABJZS) [**Extra Professional Kaugummi Zuckerfrei White Citrus 50 Dragees Großpackung Chewing Gum Xylitol Kaugummi ohne Zucke mit Zitronengeschmack Minz Frische (50 Dragees)**EXTRA**€2.90**4.6★**▲ 73%**](https://www.amazon.de/dp/B0C2D2SD1H) [**Airwaves Kaugummi Zuckerfrei Menthol Eukalyptus Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€16.92**4.7★**▲ 59%**](https://www.amazon.de/dp/B0FHB5DMZF) [**Extra Professional White Zuckerfreier Kaugummi Multipack mit 30x10 Dragees Für frischen Atem**EXTRA**€17.07**4.6★**▲ 52%**](https://www.amazon.de/dp/B0C2D313LT) [**Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)**AIRWAVES**€17.03**4.8★**▲ 49%**](https://www.amazon.de/dp/B0FHB3V4JN)
**~~View all trending →~~**
## **What buyers say about kaugummi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**30%
*“Leckerer Big Red Kaugummi”*
**Geschmack**18%
*“Mega Geschmack”*
**Preis-Leistungs-Verhältnis**10%
*“Tolles Angebot”*
**Frische**7%
*“Alles fresh”*
**Einfaches Kauen/Schlucken**6%
*“Leckerer Big Red Kaugummi”*
**Qualität insgesamt**5%
*“Super produkt”*
**Süße**5%
*“Ohne Zucker das beste für mich”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz sehr weich”*
**beworben Vs Tatsächliches Produkt**2%
*“Sieht fast genau so aus”*
**Gesamtgröße**1%
*“PASST”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**19%
*“Geldverschwendung”*
**Geschmack insgesamt**18%
*“Geschmack hält ca. 1 Minute”*
**Geschmack**14%
*“Geschmack absolut ekelhaft”*
**Qualität insgesamt**5%
*“Verkäufer Flop - Amazon top”*
**Süße**4%
*“Leider ein Zuckerersatzwirrwar”*
**Sauer**3%
*“Diese hier sind ganz kurz sauer”*
**beworben Vs Tatsächliches Produkt**3%
*“Denke das ist eher Marketing”*
**Einfaches Kauen/Schlucken**2%
*“Der Kaugummi verliert ganz schnell an Geschmack”*
**Hartes Gefühl**2%
*“und hart. konnten es daher nicht testen”*
**Gesamtgröße**2%
*“Enttäuschend klein”*
## **Common questions**
- **Is kaugummi profitable to sell on Amazon Germany?**
- The niche generates €983K/yr across 55 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the kaugummi niche?**
- 15 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in kaugummi?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- **When does demand for kaugummi peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kaugummi niche?**
- Listings span €1.88–€34.55; the average listing price is €14.17 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.
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