---
title: "Search terms — iso whey - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/iso-whey/search-terms"
last_updated: "2026-08-05T18:19:51.107Z"
locale: en
meta:
  description: "Niche score 51/100 · €242K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €242K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — iso whey - Flapen"
---

# **iso whey**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 45Growth 53Conversion 26Competition 51Returns 99Price range 62Avg price 88Brand share 14Review moat 25Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€65.16**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€36.20–€139.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+24.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€242K**

€242K/yr · 180K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,509.45**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Search terms