---
title: "Trend — iso whey protein - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/iso-whey-protein/trend"
last_updated: "2026-07-21T14:46:05.804Z"
locale: en
meta:
  description: "Niche score 65/100 · €2.1M/yr market · 1.8M searches/yr · €38.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · €2.1M/yr market · 1.8M searches/yr · €38.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — iso whey protein - Flapen"
---

# **iso whey protein**

**Launch it**

A $2.1M/yr market growing +6.2% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 33Conversion 37Competition 65Returns 99Price range 90Avg price 95Brand share 21Review moat 71Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****€2.1M**

€2.1M/yr · 1.8M searches

**Avg price**

**Incredible****€38.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€10.01–€82.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****658.71**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand