---
title: "Search terms — insulin pen - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/insulin-pen/search-terms"
last_updated: "2026-08-10T21:16:53.775Z"
locale: en
meta:
  description: "Niche score 59/100 · €42K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · €42K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — insulin pen - Flapen"
---

# **insulin pen**

**Worth a look**

Shows a thin review moat (36 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 53Conversion 27Competition 48Returns 97Price range 88Avg price 95Brand share 62Review moat 98Quality gap 97

**Review moat**

**Incredible****36.34**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€38.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€6.84–€99.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€42K**

€42K/yr · 50K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Search terms