---
title: "Search terms — influenza schnelltest - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/influenza-schnelltest/search-terms"
last_updated: "2026-07-21T14:20:38.701Z"
locale: en
meta:
  description: "Niche score 55/100 · €820K/yr market · 623K searches/yr · €11.16 avg price. Soft demand (-94.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €820K/yr market · 623K searches/yr · €11.16 avg price. Soft demand (-94.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — influenza schnelltest - Flapen"
---

# **influenza schnelltest**

**Worth a look**

Shows low returns (0.3%), but soft demand (-94.2% this quarter) keeps it on the watch list.

Market size 74Growth 0Conversion 94Competition 41Returns 99Price range 34Avg price 43Brand share 51Review moat 44Quality gap 70

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€820K**

€820K/yr · 623K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,081.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****€11.16**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****€3.12–€21.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-94.2%**

90-day search growth — must beat 0% to launch