---
title: "Trend — huel - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/huel/trend"
last_updated: "2026-08-10T12:34:53.159Z"
locale: en
meta:
  description: "Niche score 56/100 · €272K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €272K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — huel - Flapen"
---

# **huel**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 15Conversion 33Competition 71Returns 100Price range 83Avg price 95Brand share 9Review moat 90Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€26.30**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****191.7**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€6.71–€61.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€272K**

€272K/yr · 390K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend