---
title: "Huel — €272K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/huel"
last_updated: "2026-08-10T10:29:08.208Z"
locale: en
meta:
description: "Niche score 56/100 · €272K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €272K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Huel — €272K/yr Amazon DE Niche (2026) - Flapen"
---
# **huel**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 15Conversion 33Competition 71Returns 100Price range 83Avg price 95Brand share 9Review moat 90Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****191.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€6.71–€61.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€272K**
€272K/yr · 390K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, huel is a €272K/yr Amazon Germany market (390K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **huel market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€329K–€395K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **84%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**2%**
- YFood76% - J*st Food9% - Alpro6% - HiPP3% - Layenberger3% - eatyx2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/huel/trend)
## **Top huel search terms**
- **yfood**143K/yr-19.6%2.0% conv. - **trinkmahlzeit**75K/yr-12.4%1.2% conv. - **this is food**51K/yr-17.9%1.6% conv. - **yfood drink**38K/yr-39.7%2.5% conv. - **y food**22K/yr-24.5%2.4% conv. - **yfood trinkmahlzeit**11K/yr+16.2%3.0% conv. - **trinkmahlzeit zum abnehmen**11K/yr-26.8%0.6% conv. - **just food**9K/yr-9.8%2.7% conv. - **just food trinkmahlzeit**8K/yr-28.8%2.3% conv. - **trinkmahlzeit ohne zucker**6K/yr-30.7%0.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/huel/search-terms)
## **Top huel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€11K8%€22K12%€33K16%€43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**yfood Trinkmahlzeit Probierpaket Classic 5 x 500ml inkl. 1 25 Pfand (5 x 500 ml Probierpaket classic) - Vollwertig & ready-to-drink**YFood**€19.87**4.3★178 rev](https://www.amazon.de/dp/B0D7MYBXZN) [2**yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - Fruity Strawberry Peach & Mango vollwertig & ready-to-drink (500 ml (6er Pack))**YFood**€22.46**4.5★138 rev](https://www.amazon.de/dp/B0DXLD8MS4) [3**yfood Trinkmahlzeit Cold Brew Coffee 12 x 500 ml mit 30 g Protein pro Flasche**YFood**€41.31**4.6★132 rev](https://www.amazon.de/dp/B0CLYKY82N) [4**yfood Trinkmahlzeit Classic Choco - 8 x 330 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink - mit 22 g Protein Vitaminen und Mineralstoffen - inkl. 2 00 Pfand**YFood**€26.54**4.6★150 rev](https://www.amazon.de/dp/B0CLYMRHPC) [5**yfood Drink Smooth Vanilla - 12 x 500 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink mit 30g Protein 26 Vitaminen und Mineralstoffen - inkl. 3 Pfand**YFood**€40.70**4.6★102 rev](https://www.amazon.de/dp/B0CLYLQH5L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)**YFood**€22.32**0 rev3w ago](https://www.amazon.de/dp/B0H5JZ6N97) [**Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.17**69 rev5mo ago](https://www.amazon.de/dp/B0GH8HQHD3) [**Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.52**25 rev5mo ago](https://www.amazon.de/dp/B0GH8D3NDZ) [**Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.33**20 rev5mo ago](https://www.amazon.de/dp/B0GH837DRV) [**HiPP Trinkmahlzeit Vanille 6 x 330 ml vollwertige Zwischenmahlzeit mit bester Heumilch echtem Bourbon-Vanille Extrakt 23 Vitaminen & Mineralstoffen High Protein glutenfrei**HiPP**€18.20**33 rev6mo ago](https://www.amazon.de/dp/B0FTZCQZN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)**YFood**€22.32**0.0★**▲ 286%**](https://www.amazon.de/dp/B0H5JZ6N97) [**eatyx Trinkmahlzeit - Pistazien 6x500 ml - Laktosefrei - 35g Protein 24 Vitamine 9g Ballaststoffe glutenfrei - Vollwertiger Protein Shake - Mahlzeitenersatz für unterwegs**eatyx**€14.68**3.3★**▲ 227%**](https://www.amazon.de/dp/B0DVC3Q6NF) [**Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.33**4.6★**▲ 208%**](https://www.amazon.de/dp/B0GH837DRV) [**Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.17**4.4★**▲ 149%**](https://www.amazon.de/dp/B0GH8HQHD3) [**Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml**Alpro**€17.52**4.4★**▲ 112%**](https://www.amazon.de/dp/B0GH8D3NDZ)
**~~View all trending →~~**
## **What buyers say about huel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**44%
*“Yummy”*
**Geschmack**13%
*“Super Geschmack”*
**Ernährungs Gehalt**6%
*“Mit 20 g Protein pro 500 ml Flasche sättigt sie richtig gut und liefert nebenbei 26 Vitamine und Mineralstoffe plus Ballaststoffe und Omega-3”*
**Qualität insgesamt**5%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis”*
**Gesundheitliche Vorteile – insgesamt**3%
*“Mir hilft yfood sehr”*
**Süße**3%
*“Heavenly hazelnut”*
**Benutzerfreundlichkeit**2%
*“Praktisch”*
**Textur/Konsistenz – insgesamt**1%
*“Auch die Konsistenz ist gut gelungen”*
**Vegan/Biologisch**1%
*“Veganer Food”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“schmeckt nicht wie der drink”*
**Geschmack**8%
*“Geschmack 0/10”*
**Preis-Leistungs-Verhältnis**8%
*“etwas teuer”*
**Süße**7%
*“Absolut zu süss”*
**Textur/Konsistenz – insgesamt**3%
*“Konsistenz ekelhaft”*
**Künstliche Süßstoffe**3%
*“Endlich ein shake der nicht komplett nach Süßstoff schmeckt”*
**Allergien**3%
*“viele Lebensmittel Allergien / Laktose Intoleranz & Süssstoffallergie”*
**Ernährungs Gehalt**3%
*“enthält leider nicht besonders viel Protein.”*
**Dicke**2%
*“Am Anfang wirkt der Drink dann eher dünn”*
**Säureregulator/Linderung von Magenschmerzen**2%
*“Bauchschmerzen”*
### **Top return reasons **
**Geschmack insgesamt**100%
## **Common questions**
- **Is huel profitable to sell on Amazon Germany?**
- The niche generates €272K/yr across 37 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the huel niche?**
- 7 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in huel?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for huel peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the huel niche?**
- Listings span €6.71–€61.77; the average listing price is €26.30 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.
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