---
title: "Hong Thai — €40K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hong-thai"
last_updated: "2026-08-10T13:42:28.594Z"
locale: en
meta:
description: "Niche score 51/100 · €40K/yr market · 94K searches/yr · €11.18 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €40K/yr market · 94K searches/yr · €11.18 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hong Thai — €40K/yr Amazon DE Niche (2026) - Flapen"
---
# **hong thai**
**Worth a look**
Shows low returns (0.2%), but a small market ($40K/yr) keeps it on the watch list.
Market size 10Growth 14Conversion 48Competition 76Returns 99Price range 41Avg price 43Brand share 49Review moat 98Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****37.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€11.18**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€6.64–€20.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€40K**
€40K/yr · 94K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, hong thai is a €40K/yr Amazon Germany market (94K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hong thai market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€56K–€67K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,643**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 83%
**Open market**
**21%**
- Hong Thai48% - OWOAOOwl9% - Ourdort6% - EmoBug6% - QOCUILC5% - Henjunu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -23.0% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/hong-thai/trend)
## **Top hong thai search terms**
- **hong thai**39K/yr-35.8%4.9% conv. - **thailand riechdose**12K/yr+109.8%5.0% conv. - **thai inhaler**12K/yr-23.8%2.8% conv. - **hong**4K/yr-1.1%0.0% conv. - **hong thai riechdose**10K/yr-69.2%7.2% conv. - **herbal inhaler thailand**4K/yr-52.4%2.1% conv. - **hong thai inhaler**3K/yr+19.5%4.9% conv. - **riechdose**4K/yr-37.9%2.9% conv. - **thai herbal inhaler**3K/yr-43.8%5.9% conv. - **thailändische riechdose**3K/yr-58.2%3.9% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/hong-thai/search-terms)
## **Top hong thai products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€1K6%€2K9%€4K12%€5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen (2 Dosen)**Hong Thai**€13.37**4.6★3 rev](https://www.amazon.de/dp/B0FDR1GCN1) [2**Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen (1 Dose)**Hong Thai**€6.64**5.0★1 rev](https://www.amazon.de/dp/B0FDQZXGSK) [3**Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen - 1 Stück**Hong Thai**€8.39**0.0★0 rev](https://www.amazon.de/dp/B0FDGQT43M) [4**Hong Thai Inhaliermittel Hongthai Brand Inhalant Grüne Flasche - 3 x 40 g**EmoBug**€20.51**4.5★217 rev](https://www.amazon.de/dp/B0CX1P68BM) [5**Hong Thai 1 Riechdose - Rezeptur Gelb - mit Thai Kräutern mit zusätzlich eine Mischung aus ätherischen Ölen beigegeben | 100% Natürlich | 1 Dose**Hong Thai**€7.70**4.5★16 rev](https://www.amazon.de/dp/B0DVPTJJ7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Stück Duftdose Compound Thai-Kräuter-Inhalator**Crunier**€10.34**2 rev2mo ago](https://www.amazon.de/dp/B0GZVBDQWT) [**3 Stück Compound Thai-Kräuter-Inhalator Aromadose Riechen & Erfrischen 100% Natürlich (Pfefferminze Eis und Zitrone)**Crunier**€10.14**2 rev2mo ago](https://www.amazon.de/dp/B0GZVM1XQK) [**3 Stück Thai Inhaler Herbal Inhaler Thailand Riechdose Inhalierstift Thailand Verströmt Schnell Einen Natürlichen Und Erfrischenden Kräuterduft Nicht Aufdringlicher Geruch Entspannt Körper und Geist**Eniyou**€10.39**4 rev4mo ago](https://www.amazon.de/dp/B0GQSPXTRF) [**10g Duftdose Compound Thai-Kräuter-Inhalator**Henjunu**€9.31**34 rev6mo ago](https://www.amazon.de/dp/B0GF233DQ6) [**4 Stück Aromadose Compound Thai-Kräuter-Inhalator**Ourdort**€12.14**10 rev6mo ago](https://www.amazon.de/dp/B0GD7CQ3R6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Stück Aromadose Compound Thai-Kräuter-Inhalator**Ourdort**€12.14**4.3★**▲ 264%**](https://www.amazon.de/dp/B0GD7CQ3R6) [**3 Stück Duftdose Compound Thai-Kräuter-Inhalator**Crunier**€10.34**3.0★**▲ 263%**](https://www.amazon.de/dp/B0GZVBDQWT) [**3 Stück Compound Thai-Kräuter-Inhalator Aromadose Riechen & Erfrischen 100% Natürlich (Pfefferminze Eis und Zitrone)**Crunier**€10.14**3.0★**▲ 262%**](https://www.amazon.de/dp/B0GZVM1XQK) [**3 Stück Thai Inhaler Herbal Inhaler Thailand Riechdose Inhalierstift Thailand Verströmt Schnell Einen Natürlichen Und Erfrischenden Kräuterduft Nicht Aufdringlicher Geruch Entspannt Körper und Geist**Eniyou**€10.39**5.0★**▲ 262%**](https://www.amazon.de/dp/B0GQSPXTRF) [**10g Duftdose Compound Thai-Kräuter-Inhalator**Henjunu**€9.31**4.2★**▲ 239%**](https://www.amazon.de/dp/B0GF233DQ6)
**~~View all trending →~~**
## **What buyers say about hong thai**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**24%
*“Guter Duft”*
**Atmungsaktivität**14%
*“Bei leichter Erkältung bringt es viel Luft”*
**Qualität insgesamt**13%
*“Top Produkt in gewohnter Qualität”*
**Sinus-Entlastung**12%
*“das beste bei verstopfter Nase”*
**Komfort insgesamt**7%
*“Angenehm”*
**beworben Vs Tatsächliches Produkt**5%
*“Produkt wie Beschrieben”*
**Benutzerfreundlichkeit**4%
*“Praktisch”*
**Kältelinderung**2%
*“wunderbar bei Erkältung oder Training”*
**Funktionalität insgesamt**2%
*“Funktioniert”*
**Frische**2%
*“Erfrischend”*
### **What buyers complain about **
**Geruch**45%
*“Sie riechen außerdem nach "Spearmint" statt nach Menthol und Eukalyptus.”*
**Preis-Leistungs-Verhältnis**15%
*“Leider ist es aber zu teuer”*
**Qualität insgesamt**9%
*“Finde diese Sorte nicht so gut gibt bessere Mitbewerber”*
**Allergien**9%
*“bei Alergieen VORSICHT!”*
**Gesamtgröße**9%
*“Sehr klein und dann auch nur halb voll”*
### **Top return reasons **
**Geruch**50%
**Qualität insgesamt**12%
**Sprachprobleme**10%
**beworben Vs Tatsächliches Produkt**7%
**Preis-Leistungs-Verhältnis**7%
**Defekt Material/Teile**7%
**Ethisch/nachhaltig bezogen**3%
**Auslaufsicher**3%
**Funktionalität insgesamt**2%
## **Common questions**
- **Is hong thai profitable to sell on Amazon Germany?**
- The niche generates €40K/yr across 38 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hong thai niche?**
- 20 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in hong thai?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.
- **When does demand for hong thai peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the hong thai niche?**
- Listings span €6.64–€20.75; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.
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