---
title: "Hmb — €98K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hmb"
last_updated: "2026-08-10T11:24:15.695Z"
locale: en
meta:
description: "Niche score 49/100 · €98K/yr market · 59K searches/yr · €22.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €98K/yr market · 59K searches/yr · €22.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hmb — €98K/yr Amazon DE Niche (2026) - Flapen"
---
# **hmb**
**Skip it**
Soft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 2Conversion 77Competition 27Returns 99Price range 76Avg price 93Brand share 29Review moat 86Quality gap 75
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€22.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****285.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€6.71–€42.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€98K**
€98K/yr · 59K searches
**Growth**
**Bad****-46.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, hmb is a €98K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hmb market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€88K–€110K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#1,571**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- GEN GERMAN ELITE NUTRITION47% - Bulk15% - OLIMP SPORT NUTRITION13% - Soaring Eagle6% - IronMaxx6% - Scenit Redefining your Body5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.5% search growth over the last 90 days.
8K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/hmb/trend)
## **Top hmb search terms**
- **hmb**33K/yr-41.5%7.0% conv. - **hmb kapseln**15K/yr-61.3%8.8% conv. - **hmb pulver**7K/yr-32.0%9.7% conv. - **hmb supplement**3K/yr-55.0%4.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/hmb/search-terms)
## **Top hmb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€20K30%€29K40%€39K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HMB Ultra Caps - 365 Kapseln - Hochdosiert mit 3600 mg reinem Calcium--Hydroxy--Methylbutyrat (Calcium-HMB) pro Tagesdosis - Ohne unerwünschte Zusätze**GEN GERMAN ELITE NUTRITION**€25.91**4.5★139 rev](https://www.amazon.de/dp/B0DYR6GFQY) [2**HMB Pulver 500 g - Calcium-HMB mit hoher Reinheit - Beta-Hydroxy-Beta-Methylbutyrat - 100 Portionen - Ohne Zusätze vegan**GEN GERMAN ELITE NUTRITION**€22.72**4.2★324 rev](https://www.amazon.de/dp/B0CZ7HZ115) [3**Bulk HMB Pulver 100 g Verpackung Kann Variieren**Bulk**€6.71**4.3★661 rev](https://www.amazon.de/dp/B00SP2ZTPG) [4**Bulk HMB Pulver 500 g Verpackung Kann Variieren**Bulk**€22.02**4.3★661 rev](https://www.amazon.de/dp/B00HF612FO) [5**Olimp HMB 1250 Mega Caps - 300 Kapseln**OLIMP SPORT NUTRITION**€42.21**4.5★603 rev](https://www.amazon.de/dp/B004LRAHT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PharmaLethics HMB - 180 Kapseln hochdosiert - 3.000mg - Supplement - Nahrungsergänzungsmittel - beta-hydroxy-beta-methylbutyrat - vegan**PharmaLethics**€14.85**11 rev5mo ago](https://www.amazon.de/dp/B0F839P9QR) [**HMB Kapseln hochdosiert 180 Calcium Hydroxy Methylbutyrat Kapseln 1350mg Methylbutyrat pro Tagesdosierung HMB Pulver in Kapselform Vegan - HMB-Supplement**Soaring Eagle**€15.08**49 rev1y ago](https://www.amazon.de/dp/B0DZW9KBZ5) [**HMB Ultra Caps - 365 Kapseln - Hochdosiert mit 3600 mg reinem Calcium--Hydroxy--Methylbutyrat (Calcium-HMB) pro Tagesdosis - Ohne unerwünschte Zusätze**GEN GERMAN ELITE NUTRITION**€25.91**139 rev1y ago](https://www.amazon.de/dp/B0DYR6GFQY) [**HMB Pulver 500 g - Calcium-HMB mit hoher Reinheit - Beta-Hydroxy-Beta-Methylbutyrat - 100 Portionen - Ohne Zusätze vegan**GEN GERMAN ELITE NUTRITION**€22.72**324 rev2y ago](https://www.amazon.de/dp/B0CZ7HZ115) [**HMB 3000-3000 mg HMB Ergänzung Kapseln mit Vitamin B6 - HMB Kapseln - HMB Pure - HMB Supplement - 120 vegane Kapsel**Scenit Redefining your Body**€15.96**293 rev2y ago](https://www.amazon.de/dp/B0CR8HHRWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HMB Ultra Caps - 365 Kapseln - Hochdosiert mit 3600 mg reinem Calcium--Hydroxy--Methylbutyrat (Calcium-HMB) pro Tagesdosis - Ohne unerwünschte Zusätze**GEN GERMAN ELITE NUTRITION**€25.91**4.5★**▲ 379%**](https://www.amazon.de/dp/B0DYR6GFQY) [**PharmaLethics HMB - 180 Kapseln hochdosiert - 3.000mg - Supplement - Nahrungsergänzungsmittel - beta-hydroxy-beta-methylbutyrat - vegan**PharmaLethics**€14.85**4.0★**▲ 57%**](https://www.amazon.de/dp/B0F839P9QR) [**Olimp HMB 625 mg - 450 Kapseln**OLIMP SPORT NUTRITION**€31.14**4.2★**▲ 14%**](https://www.amazon.de/dp/B00413OC7O) [**Bulk HMB Pulver 100 g Verpackung Kann Variieren**Bulk**€6.71**4.3★**▲ 13%**](https://www.amazon.de/dp/B00SP2ZTPG) [**GymBeam HMB Pulver - Hochwertiges Hydroxybetamethylbutyrat Aminosäuren-Supplement essentieller Leucin Metabolit mit anabolem Potenzial unterstützt mTOR-Signalweg-Aktivierung 300g**GymBeam**€26.20**4.0★**— 1%**](https://www.amazon.de/dp/B0CNGZT649)
**~~View all trending →~~**
## **What buyers say about hmb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Linderung von Muskelschmerzen**15%
*“Sofort gemerkt bessere Muskle Regeneration nach den Training”*
**Qualität insgesamt**14%
*“in Premium Qualität.”*
**Dosierung**9%
*“Interessantes HMB-Supplement mit solider Dosierung”*
**Preis-Leistungs-Verhältnis**6%
*“Der Preis (akt. 30,- € = ca. 8 Cent pro Kapsel) ist absolut top”*
**Inhaltsstoffe – insgesamt**5%
*“Anti-Katabol-Supplement”*
**Kalzium**5%
*“Gute Calcium HMB Kapseln”*
**Einfaches Kauen/Schlucken**4%
*“trotzdem gut schluckbar.”*
**Ernährungs Gehalt**4%
*“Interessantes HMB-Supplement mit solider Dosierung”*
**Vitamin**3%
*“Interessantes HMB-Supplement mit solider Dosierung”*
**beworben Vs Tatsächliches Produkt**3%
*“das Produkt entspricht der Beschreibung des Verkäufers.”*
### **What buyers complain about **
**Dosierung**13%
*“Dosierung Missverständlich”*
**Preis-Leistungs-Verhältnis**10%
*“fraglicher Mehrwert im Alltag”*
**Geschmack**4%
*“Sie bleiben nicht in der Kehle kleben und sind geschmacklos”*
**Gesamtgröße**4%
*“Sie sind ziemlich gross”*
**Löslichkeit**3%
*“löst sich nicht auf”*
**Bitter**3%
*“Bitter und unlöslich in kaltem Wasser”*
**Geschmack insgesamt**3%
*“Wirkung okay, Geschmack leider sehr unangenehm”*
**Genauigkeit insgesamt**2%
*“Noch nicht überzeugt”*
**Qualität insgesamt**2%
*“Günstigstes HMB-Kapsel-Produkt”*
**Inhaltsstoffe – insgesamt**2%
*“Günstigstes HMB-Kapsel-Produkt, transparente Inhaltsangaben 👍 Wirkstoff: ⭐⭐⭐⭐⭐”*
## **Common questions**
- **Is hmb profitable to sell on Amazon Germany?**
- The niche generates €98K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -46.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hmb niche?**
- 9 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hmb?**
- Top complaints mined from reviews: Dosierung, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.2%.
- **When does demand for hmb peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hmb niche?**
- Listings span €6.71–€42.21; the average listing price is €22.05 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)