---
title: "Search terms — hiv selbsttest - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hiv-selbsttest/search-terms"
last_updated: "2026-08-10T18:02:30.891Z"
locale: en
meta:
  description: "Niche score 53/100 · €283K/yr market · 143K searches/yr · €19.67 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €283K/yr market · 143K searches/yr · €19.67 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hiv selbsttest - Flapen"
---

# **hiv selbsttest**

**Worth a look**

Shows low returns (0.3%), but soft demand (-16.2% this quarter) keeps it on the watch list.

Market size 50Growth 17Conversion 87Competition 18Returns 99Price range 71Avg price 87Brand share 35Review moat 65Quality gap 67

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€19.67**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€8.57–€30.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****889.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€283K**

€283K/yr · 143K searches

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Search terms