---
title: "Hirsemehl — €82K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hirsemehl"
last_updated: "2026-08-10T12:37:39.271Z"
locale: en
meta:
description: "Niche score 40/100 · €82K/yr market · 59K searches/yr · €8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €82K/yr market · 59K searches/yr · €8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hirsemehl — €82K/yr Amazon DE Niche (2026) - Flapen"
---
# **hirsemehl**
**Skip it**
Prices mostly outside the sweet spot ($4.85–$14.15) — this niche doesn't clear our bar today.
Market size 20Growth 11Conversion 97Competition 19Returns 100Price range 0Avg price 24Brand share 28Review moat 90Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****190.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€8.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€82K**
€82K/yr · 59K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€4.85–€14.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, hirsemehl is a €82K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hirsemehl market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€70K–€88K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#448**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **44%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Reformhaus48% - Bauernladenhelene nachhaltig-regional-saisonal11% - Bäckerei Spiegelhauer11% - Bauck10% - Green Essence9% - Generisch7% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -27.1% search growth over the last 90 days.
1K750Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/hirsemehl/trend)
## **Top hirsemehl search terms**
- **braunhirse**15K/yr-22.9%13.2% conv. - **hirsemehl**15K/yr-28.5%6.2% conv. - **braunhirse bio gemahlen**13K/yr-25.9%17.8% conv. - **hirsemehl glutenfrei**3K/yr-22.6%8.8% conv. - **braunhirsemehl**5K/yr-36.5%13.2% conv. - **millet flour**3K/yr-26.5%2.8% conv. - **braunhirse gemahlen**3K/yr-22.2%10.0% conv. - **braunhirse bio**3K/yr-39.4%10.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/hirsemehl/search-terms)
## **Top hirsemehl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€16K30%€25K40%€33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reformhaus Braunhirse Bio 1000g**Reformhaus**€7.91**4.6★1,297 rev](https://www.amazon.de/dp/B006T9WUTK) [2**Bäckerei Spiegelhauer Bio Hirsemehl 1 kg glutenfreis Mehl für Brot hell Millet Vollkornmehl**Bäckerei Spiegelhauer**€5.97**4.6★61 rev](https://www.amazon.de/dp/B099KFRXMY) [3**Reformhaus Braunhirse Bio 500g (1er Pack)**Reformhaus**€4.85**4.6★162 rev](https://www.amazon.de/dp/B007Q1AR90) [4**Bauck Hof Braunhirsemehl Vollkorn Glutenfrei Bio 1 X 425 Gr**Bauck**€6.10**4.5★83 rev](https://www.amazon.de/dp/B0040QTF9C) [5**Natürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)**Green Essence**€8.61**4.4★10 rev](https://www.amazon.de/dp/B0DXFR5BH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)**Green Essence**€8.61**10 rev1y ago](https://www.amazon.de/dp/B0DXFR5BH4) [**Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau**Kamelur**€9.12**8 rev1y ago](https://www.amazon.de/dp/B0DHZV5YFC) [**Genießen Sie Qualität: Feinst vermahlenes Bio Braunhirsemehl - Direkt vom Bauernhof 1Kg**Bauernladenhelene nachhaltig-regional-saisonal**€14.15**34 rev2y ago](https://www.amazon.de/dp/B0CLDHFK6T) [**Bio Braunhirse - Natürliches Superfood für eine gesunde Ernährung ganze Körner 100% aus Österreich (1Kg)**Bauernladenhelene nachhaltig-regional-saisonal**€12.36**47 rev2y ago](https://www.amazon.de/dp/B0CJ5B57W8) [**Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007**Generisch**€9.83**15 rev3y ago](https://www.amazon.de/dp/B0FT1K4XT1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)**Green Essence**€8.61**4.4★**▲ 125%**](https://www.amazon.de/dp/B0DXFR5BH4) [**Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau**Kamelur**€9.12**4.3★**▲ 48%**](https://www.amazon.de/dp/B0DHZV5YFC) [**Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007**Generisch**€9.83**4.5★**▲ 19%**](https://www.amazon.de/dp/B0FT1K4XT1) [**Reformhaus Braunhirse Bio 1000g**Reformhaus**€7.91**4.6★**— 5%**](https://www.amazon.de/dp/B006T9WUTK) [**Reformhaus Braunhirse Bio 500g (1er Pack)**Reformhaus**€4.85**4.6★**— 6%**](https://www.amazon.de/dp/B007Q1AR90)
**~~View all trending →~~**
## **What buyers say about hirsemehl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**40%
*“Top Produkt”*
**Geschmack insgesamt**13%
*“Lecker”*
**Ernährungs Gehalt**10%
*“Gute Nährstoffe”*
**Geschmack**7%
*“Reformhaus Braunhirse bietet außergewöhnlichen Geschmack”*
**Vegan/Biologisch**7%
*“Exzellente Bio-Hirse Qualität”*
**Inhaltsstoffe – insgesamt**7%
*“Guter Mehlersatz”*
**Bitter**3%
*“Vorab: Ich mag Bitterstoffe”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**25%
*“Preislich sehr hoch angesiedelt”*
**Geschmack insgesamt**13%
*“Schmeckt alt und ranzig”*
**Abgestanden/verfault/verwöhnt**13%
*“Alt”*
**Geruch**13%
*“Ehrlich gesagt finde ich den Geruch auch etwas muffig”*
## **Common questions**
- **Is hirsemehl profitable to sell on Amazon Germany?**
- The niche generates €82K/yr across 9 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the hirsemehl niche?**
- 7 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hirsemehl?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- **When does demand for hirsemehl peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the hirsemehl niche?**
- Listings span €4.85–€14.15; the average listing price is €8.77 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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