---
title: "Hanfprotein — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hanfprotein"
last_updated: "2026-08-10T03:57:50.200Z"
locale: en
meta:
description: "Niche score 50/100 · €62K/yr market · 28K searches/yr · €19.17 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €62K/yr market · 28K searches/yr · €19.17 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hanfprotein — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **hanfprotein**
**Worth a look**
Shows low returns (0.1%), but a small market ($62K/yr) keeps it on the watch list.
Market size 16Growth 17Conversion 93Competition 27Returns 100Price range 76Avg price 85Brand share 42Review moat 68Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€19.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.88–€31.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****772.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€62K**
€62K/yr · 28K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, hanfprotein is a €62K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanfprotein market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€58K–€77K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**15%**
- Mea Vita24% - Hanfoo22% - sevenhills wholefoods16% - MICHEL´S NATURPRODUKTE11% - GREAT VITA6% - vom-Achterhof5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
800600Prime Day '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/hanfprotein/trend)
## **Top hanfprotein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€19K40%€25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GreatVita Bio Hanfprotein Pulver 1000g | Premium Qualität - hoher Proteingehalt/natürliches Protein/GreatVita**Mea Vita**€14.90**4.6★351 rev](https://www.amazon.de/dp/B07WXJ6J3F) [2**BIO Hanfprotein 2kg aus Deutschland Veganes Hanfsamen-Protein vom deutschen Biofeld + Digitales Rezeptbuch (PDF)**Hanfoo**€31.47**4.4★842 rev](https://www.amazon.de/dp/B082M9SHNK) [3**Bio Hanfproteinpulver 1kg Roh in Europa angebaut Ballaststoffe & Magnesium Vegan Natürlich Sevenhills Wholefoods**sevenhills wholefoods**€15.82**4.3★3,055 rev](https://www.amazon.de/dp/B00M424POO) [4**Michels Naturprodukte - BIO Hanfprotein aus Deutschem Anbau 50% Proteingehalt 1kg (2x500g) Veganes Hanfproteinpulver ohne Zusatzstoffe Rein Pflanzliches Eiweißpulver aus Hanfsamen Hanfpulver**MICHEL´S NATURPRODUKTE**€16.75**4.6★290 rev](https://www.amazon.de/dp/B08HKJPJBX) [5**BIO Hanfprotein 1kg aus Deutschland Veganes Hanfsamen-Protein vom deutschen Biofeld + Digitales Rezeptbuch (PDF)**Hanfoo**€20.08**4.4★842 rev](https://www.amazon.de/dp/B07358DYYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural**SUNDAY NATURAL**€25.65**124 rev4mo ago](https://www.amazon.de/dp/B0GM1JG3GC) [**KoRo - Bio Hanfprotein 1 Kg - Pflanzliches Eiweißpulver mit Natur Geschmack ohne Zuckerzusatz aus 100% biologischem Anbau**KoRo**€14.00**4 rev7mo ago](https://www.amazon.de/dp/B09SYGJ2Z6) [**Bio Hanfproteinpulver 1.8kg Roh in Europa angebaut Ballaststoffe & Magnesium Vegan Natürlich Sevenhills Wholefoods**sevenhills wholefoods**€20.14**3,055 rev2y ago](https://www.amazon.de/dp/B0CWVK5J47) [**Bio Hanfprotein Pulver 1000g I 55% Eiweiß | Proteinpulver aus Deutschland | Pflanzliches Hanfpulver ohne Zusatzstoffe | Superfood Eiweißpulver mit essenziellen Aminosäuren | Vegan I HANS Brainfood**HANS**€29.79**71 rev3y ago](https://www.amazon.de/dp/B0BVRHMLDW) [**Piowald BIO Hanfprotein 1 kg Vorratspack**Piowald**€13.21**4 rev3y ago](https://www.amazon.de/dp/B0FPXB7933)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KoRo - Bio Hanfprotein 1 Kg - Pflanzliches Eiweißpulver mit Natur Geschmack ohne Zuckerzusatz aus 100% biologischem Anbau**KoRo**€14.00**4.0★**▲ 209%**](https://www.amazon.de/dp/B09SYGJ2Z6) [**SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural**SUNDAY NATURAL**€25.65**4.0★**▲ 209%**](https://www.amazon.de/dp/B0GM1JG3GC) [**Piowald BIO Hanfprotein 1 kg Vorratspack**Piowald**€13.21**4.2★**▲ 96%**](https://www.amazon.de/dp/B0FPXB7933) [**BIO Hanfprotein 2kg aus Deutschland Veganes Hanfsamen-Protein vom deutschen Biofeld + Digitales Rezeptbuch (PDF)**Hanfoo**€31.47**4.4★**▲ 66%**](https://www.amazon.de/dp/B082M9SHNK) [**Bio Hanfproteinpulver 1kg Roh in Europa angebaut Ballaststoffe & Magnesium Vegan Natürlich Sevenhills Wholefoods**sevenhills wholefoods**€15.82**4.3★**▲ 61%**](https://www.amazon.de/dp/B00M424POO)
**~~View all trending →~~**
## **What buyers say about hanfprotein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**17%
*“Schmeckt”*
**Qualität insgesamt**16%
*“Top Produkt”*
**Ernährungs Gehalt**9%
*“daher bin ich zufrieden- Hauptsache nicht die widerliche künstliche Süße vieler anderer Protein- Shakes.”*
**Vegan/Biologisch**9%
*“Vegan”*
**Löslichkeit**8%
*“Es lässt sich leicht in Smoothies oder Shakes einrühren”*
**Geschmack**8%
*“Aromen”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis”*
**Inhaltsstoffe – insgesamt**3%
*“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”*
**Süße**3%
*“Für Personen, die bewusst auf Süßstoffe verzichten und ein möglichst naturbelassenes Produkt suchen, ist es eine überzeugende Wahl”*
**Textur/Konsistenz – insgesamt**2%
*“keine klumpige Textur”*
### **What buyers complain about **
**Geschmack insgesamt**19%
*“Schmeckt gar nicht”*
**Geschmack**13%
*“hat null Eigengeschmack”*
**Löslichkeit**5%
*“Löst sich nicht richtig auf”*
**Textur/Konsistenz – insgesamt**4%
*“konsistenz enttäuschend”*
**Künstliche Süßstoffe**3%
*“versteh auch nicht warum ein Protein Pulver gesüßt sein muss oder irgendwie Geschmacksorte haben muss. Löst sich”*
**Haftung/Klebrigkeit**2%
*“Ich tue es morgens ins Muesli, und das wird dann pappig und klebrig”*
**Nebenwirkungen**2%
*“Ungenießbar mit Brecheffekt”*
**beworben Vs Tatsächliches Produkt**2%
*“Der Name Hanfprotein ist m. E. etwas irreführend”*
**Säureregulator/Linderung von Magenschmerzen**2%
*“Darmprobleme”*
**Süße**2%
*“überhaupt nicht süß”*
### **Top return reasons **
**Geschmack insgesamt**20%
**Geschmack**13%
**Auslaufsicher**8%
**Qualität insgesamt**8%
**Löslichkeit**6%
**Gelenkschmerzen**5%
**Säureregulator/Linderung von Magenschmerzen**5%
**Preis-Leistungs-Verhältnis**5%
**Textur/Konsistenz – insgesamt**5%
**Vegan/Biologisch**3%
## **Common questions**
- **Is hanfprotein profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hanfprotein niche?**
- 13 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in hanfprotein?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.
- **When does demand for hanfprotein peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hanfprotein niche?**
- Listings span €9.88–€31.99; the average listing price is €19.17 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.
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