---
title: "Hair Volume — €42K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/hair-volume"
last_updated: "2026-08-10T16:23:47.693Z"
locale: en
meta:
description: "Niche score 43/100 · €42K/yr market · 25K searches/yr · €20.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €42K/yr market · 25K searches/yr · €20.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Volume — €42K/yr Amazon DE Niche (2026) - Flapen"
---
# **hair volume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 31Conversion 79Competition 6Returns 99Price range 80Avg price 90Brand share 0Review moat 25Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€20.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€7.65–€46.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,489.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€42K**
€42K/yr · 25K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hair volume is a €42K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair volume market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€26K–€31K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- New Nordic89% - Bed Head4% - WELLA4% - KÉRASTASE3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +4.8% search growth over the last 90 days.
600400Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/hair-volume/trend)
## **Top hair volume search terms**
- **hair volume**9K/yr+6.3%4.4% conv. - **hair volume tabletten**6K/yr+59.7%7.7% conv. - **feines haar**5K/yr-11.0%0.3% conv. - **haarvolumen**4K/yr-21.4%1.0% conv. - **new nordic hair volume**2K/yr-10.5%7.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/hair-volume/search-terms)
## **Top hair volume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€6K30%€13K45%€19K60%€25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEW NORDIC Hair Volume Haarwachstum Tabletten 90 St. Tabletten**New Nordic**€46.80**4.2★393 rev](https://www.amazon.de/dp/B00KTD99GE) [2**NEW NORDIC Hair Volume Haarwachstum Tabletten 30 St. Tabletten**New Nordic**€20.21**4.2★153 rev](https://www.amazon.de/dp/B0067QB9PQ) [3**New Nordic Haarvolumen 30 Tabletten**New Nordic**€26.44**4.2★47 rev](https://www.amazon.de/dp/B08PPLB4YZ) [4**NEW NORDIC Hair Volume Shampoo 250 ml Shampoo**New Nordic**€17.42**3.5★167 rev](https://www.amazon.de/dp/B08L91Q5CN) [5**Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml**Bed Head**€8.24**4.5★14,499 rev](https://www.amazon.de/dp/B08R4VQ3WX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml**Bed Head**€8.24**14,499 rev5y ago](https://www.amazon.de/dp/B08R4VQ3WX) [**New Nordic Haarvolumen 30 Tabletten**New Nordic**€26.44**47 rev5y ago](https://www.amazon.de/dp/B08PPLB4YZ) [**NEW NORDIC Hair Volume Shampoo 250 ml Shampoo**New Nordic**€17.42**167 rev5y ago](https://www.amazon.de/dp/B08L91Q5CN) [**Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml**WELLA**€7.65**5,329 rev11y ago](https://www.amazon.de/dp/B00X5N25AM) [**Kérastase Shampoo für feines und dünnes Haar Verdichtendes und aufpolsterndes Haarbad Bain Densité Densifique 250 ml**KÉRASTASE**€19.44**10,838 rev11y ago](https://www.amazon.de/dp/B01LKZ0Q20)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Nordic Haarvolumen 30 Tabletten**New Nordic**€26.44**4.2★**▲ 12%**](https://www.amazon.de/dp/B08PPLB4YZ) [**NEW NORDIC Hair Volume Haarwachstum Tabletten 90 St. Tabletten**New Nordic**€46.80**4.2★**▲ 11%**](https://www.amazon.de/dp/B00KTD99GE) [**Kérastase Shampoo für feines und dünnes Haar Verdichtendes und aufpolsterndes Haarbad Bain Densité Densifique 250 ml**KÉRASTASE**€19.44**4.4★**— 8%**](https://www.amazon.de/dp/B01LKZ0Q20) [**Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml**WELLA**€7.65**4.5★**▼ 11%**](https://www.amazon.de/dp/B00X5N25AM) [**Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml**Bed Head**€8.24**4.5★**▼ 12%**](https://www.amazon.de/dp/B08R4VQ3WX)
**~~View all trending →~~**
## **What buyers say about hair volume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Für mich das beste Produkt”*
**Geruch**18%
*“Geruch super”*
**Haarstyling**14%
*“Eine wirklich tolle Frisurencreme”*
**Eignung Glattes Haar**6%
*“Verglebt die Haare nicht und bürstet sich gut aus”*
**Haarwachstum**6%
*“Super Haarfestiger”*
**beworben Vs Tatsächliches Produkt**5%
*“Das Produkt entspricht meinen Erwartungen”*
**Eignung für lockiges Haar**4%
*“Außerdem hilft das Produkt gut gegen Frizz und fliegende Haare, sodass die Frisur sauber und gepflegt aussieht”*
**Griff**3%
*“Volumen und guter Halt”*
**Gesamtgröße**3%
*“Ja passt alles”*
**Nebenwirkungen**2%
*“war immer sehr zufrieden mit der Wirkung”*
### **What buyers complain about **
**Feucht/Trocken**18%
*“Haare werden trocken”*
**Preis-Leistungs-Verhältnis**14%
*“dann sooo teuer”*
**Haarverwandt**9%
*“Die Haare wirken stumpf und verlieren schnell an Halt und Volumen”*
**Qualität insgesamt**7%
*“viele schlechtere Qualität”*
**Allergien**7%
*“Leider Allergie”*
**Eignung Glattes Haar**6%
*“Nicht angenehm für die Frisierbarkeit”*
**Einfache Reinigung**5%
*“Ist schlecht bei der Reinigung”*
**Haltbarkeit**5%
*“Hält nur einige Stunden”*
**Eignung für langes Haar**5%
*“Ansonsten sind meine Haare noch platter”*
**Haftung/Klebrigkeit**5%
*“Verklebt trotz geringer Menge”*
### **Top return reasons **
**Defekt Material/Teile**17%
**Gesamtgröße**17%
**Funktionalität insgesamt**13%
**Preis-Leistungs-Verhältnis**10%
**Eignung für kurzes Haar**10%
**Geruch**7%
**Feucht/Trocken**7%
**Produktzustand**3%
**Qualität insgesamt**3%
**Haltbarkeit**3%
## **Common questions**
- **Is hair volume profitable to sell on Amazon Germany?**
- The niche generates €42K/yr across 7 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hair volume niche?**
- 4 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hair volume?**
- Top complaints mined from reviews: Feucht/Trocken, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.1%.
- **What does it cost to enter the hair volume niche?**
- Listings span €7.65–€46.80; the average listing price is €20.89 (sweet spot $15–$100). The average incumbent carries 4,489 reviews — the moat a new listing must climb.
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