---
title: "Greens — €717K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/greens"
last_updated: "2026-08-10T08:31:08.722Z"
locale: en
meta:
description: "Niche score 58/100 · €717K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €717K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Greens — €717K/yr Amazon DE Niche (2026) - Flapen"
---
# **greens**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 18Conversion 55Competition 25Returns 99Price range 95Avg price 95Brand share 30Review moat 86Quality gap 88
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€37.56**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€18.41–€90.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****277.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€717K**
€717K/yr · 417K searches
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, greens is a €717K/yr Amazon Germany market (417K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **greens market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€563K–€751K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**9%**
- Alpha Foods41% - AG128% - Lebepur8% - Yes Vegan!5% - Volksshake4% - Doppelherz4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/greens/trend)
## **Top greens search terms**
- **ag1**100K/yr-31.6%3.0% conv. - **alpha foods**77K/yr+0.5%1.9% conv. - **grüne mutter**41K/yr+33.0%8.9% conv. - **greens**28K/yr-24.2%1.9% conv. - **lebepur**20K/yr-0.5%1.1% conv. - **superfood**24K/yr-27.0%0.5% conv. - **grüne mutter alpha foods**9K/yr+105.7%10.4% conv. - **greens pulver**21K/yr-38.3%2.1% conv. - **green powder**10K/yr+12.7%1.2% conv. - **superfood pulver**12K/yr-29.0%1.1% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/greens/search-terms)
## **Top greens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€72K20%€143K30%€215K40%€287K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grüne Mutter 2.0 - Das Original - Greens Shake - Akazienfaserpulver Weizengras Brennnessel Mariendistel Alfalfa Chlorella und mehr - Smoothie Shake - 600g Pulver - Alpha Foods**Alpha Foods**€33.46**4.3★477 rev](https://www.amazon.de/dp/B0CVW4XQCT) [2**AG1 Greenspulver Nahrungsergänzungsmittel | Dein Nährstoff-Boost: Vitamine Mineralstoffe gute Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens | Nachfüllpackung**AG1**€85.69**3.9★54 rev](https://www.amazon.de/dp/B0FF5DSKY6) [3**AG1 Greens-Pulver Nahrungsergänzungsmittel | Täglicher Nährstoff-Boost: Vitamine Mineralstoffe | 70+ Inhaltsstoffe von AG1 Athletic Greens (Travel Packs 15 Stück)**AG1**€52.21**4.1★77 rev](https://www.amazon.de/dp/B0F79SZXBY) [4**Lebepur BIO SUPER GREEN Pulver 500g - Pflanzenpulver mit Gerstengras Weizengras Spinat Brennnessel Grünkohl Chlorella und Spirulina - für Green Smoothie geeignet in Rohkostqualität**Lebepur**€24.47**4.5★229 rev](https://www.amazon.de/dp/B0CM6FNF5V) [5**Daily Greens Superfood Pulver (300 Gramm) mit Vitaminen Mineralstoffen Veganem Protein und Ballaststoffen I Gerstengras Vitamin D3 Vitamin B12 Zink I Smoothie Pulver**Yes Vegan!**€27.11**4.4★592 rev](https://www.amazon.de/dp/B09FGSTS2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grünes Superfood Pulver 200g Vegan Greens Mix mit Matcha Spirulina Gerstengras & Heidelbeere ballaststoffreiches Pflanzenpulver für Smoothies Shakes & Bowls**Bywahvoo**€19.46**67 rev8mo ago](https://www.amazon.de/dp/B0GPX2KWVH) [**AG1 Greenspulver Nahrungsergänzungsmittel | Dein Nährstoff-Boost: Vitamine Mineralstoffe gute Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens | Nachfüllpackung**AG1**€85.69**54 rev1y ago](https://www.amazon.de/dp/B0FF5DSKY6) [**Lebepur BIO COMPLETE Mix (400g) Daily Greens mit Spirulina Gerstengras & Probiotika Unterstützung des Energiestoffwechsels durch natürliches Calcium 20 hochwertige Bio-Zutaten**Lebepur**€30.46**16 rev1y ago](https://www.amazon.de/dp/B0DYP9M8FY) [**AG1 Greens-Pulver Nahrungsergänzungsmittel | Täglicher Nährstoff-Boost: Vitamine Mineralstoffe | 70+ Inhaltsstoffe von AG1 Athletic Greens (Travel Packs 15 Stück)**AG1**€52.21**77 rev1y ago](https://www.amazon.de/dp/B0F79SZXBY) [**AG1 Greenspulver Nahrungsergänzungsmittel | Dein täglicher Nährstoff-Boost: Vitamine Mineralstoffe Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens**AG1**€90.49**92 rev1y ago](https://www.amazon.de/dp/B0FDD89ZTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grünes Superfood Pulver 200g Vegan Greens Mix mit Matcha Spirulina Gerstengras & Heidelbeere ballaststoffreiches Pflanzenpulver für Smoothies Shakes & Bowls**Bywahvoo**€19.46**3.6★**▲ 317%**](https://www.amazon.de/dp/B0GPX2KWVH) [**Lebepur BIO COMPLETE Mix (400g) Daily Greens mit Spirulina Gerstengras & Probiotika Unterstützung des Energiestoffwechsels durch natürliches Calcium 20 hochwertige Bio-Zutaten**Lebepur**€30.46**4.1★**▲ 53%**](https://www.amazon.de/dp/B0DYP9M8FY) [**Alpha Foods Vegan Protein Pulver 1200g 22g Proteingehalt pro Portion Vanille Geschmack 40 Shake Portionen pflanzliches Proteinpulver optimales Aminosäurenprofil**Alpha Foods**€31.80**4.1★**▲ 46%**](https://www.amazon.de/dp/B0CKWNK57R) [**AG1 Greens-Pulver Nahrungsergänzungsmittel | Täglicher Nährstoff-Boost: Vitamine Mineralstoffe | 70+ Inhaltsstoffe von AG1 Athletic Greens (Travel Packs 15 Stück)**AG1**€52.21**4.1★**▲ 35%**](https://www.amazon.de/dp/B0F79SZXBY) [**Rote Kraft 2.0 | Energy Elixier 600g | Stoffwechsel & Energie Red Smoothie Pulver | Wurzeln & Beeren: Maca Kurkuma Guarana Rote Beete Yerba Mate Acai Goji Beeren | Vegan Drink Mix | Alpha foods**Alpha Foods**€30.24**4.0★**▲ 26%**](https://www.amazon.de/dp/B0CYR1JQTL)
**~~View all trending →~~**
## **What buyers say about greens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**21%
*“Schmeckt”*
**Geschmack**12%
*“Absoluter Favorit”*
**Qualität insgesamt**11%
*“Super Produkt”*
**Ernährungs Gehalt**6%
*“Bestes Proteinpulver aller Zeiten”*
**Löslichkeit**5%
*“Einfach in Wasser oder Smoothies mischen”*
**Inhaltsstoffe – insgesamt**4%
*“Das Produkt enthält mit Sicherheit wertvolle Inhaltsstoffe”*
**Energieniveau**4%
*“Energiesteigerung”*
**Vegan/Biologisch**4%
*“Veganes Protein”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie beschrieben”*
**Preis-Leistungs-Verhältnis**3%
*“Lohnt sich”*
### **What buyers complain about **
**Geschmack insgesamt**27%
*“Nicht so lecker”*
**Geschmack**13%
*“Furchtbarer Geschmack”*
**Preis-Leistungs-Verhältnis**6%
*“Absolute Geldverschwendung”*
**Künstliche Süßstoffe**4%
*“Schmeckt leider total nach Süßstoff”*
**Säureregulator/Linderung von Magenschmerzen**2%
*“Dieses Produkt erzeugt bei mir nach 14 tägiger Einnahme schlimme Bauchschmerzen”*
**Allergien**2%
*“Absolut ekelhaft, löst Brechreiz aus - keine Kaufempfehlung”*
**Geruch**2%
*“riecht nach pisse...”*
**beworben Vs Tatsächliches Produkt**2%
*“Nicht wie abgebildet”*
**Nebenwirkungen**2%
*“weniger in kurzfristigen Effekten.”*
**Funktionalität insgesamt**2%
*“Bisher kein Effekt”*
### **Top return reasons **
**Inhaltsstoffe – insgesamt**30%
**Ernährungs Gehalt**10%
**Reguliert die Verdauung**10%
**Verbrannt/geröstet/überbacken**10%
**Preis-Leistungs-Verhältnis**10%
**Auslaufsicher**10%
**Vegan/Biologisch**10%
**Geschmack insgesamt**10%
## **Common questions**
- **Is greens profitable to sell on Amazon Germany?**
- The niche generates €717K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the greens niche?**
- 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in greens?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for greens peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the greens niche?**
- Listings span €18.41–€90.49; the average listing price is €37.56 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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