---
title: "Search terms — gaba - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/gaba/search-terms"
last_updated: "2026-08-10T18:17:44.988Z"
locale: en
meta:
  description: "Niche score 56/100 · €220K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €220K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gaba - Flapen"
---

# **gaba**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 13Conversion 80Competition 38Returns 100Price range 62Avg price 82Brand share 62Review moat 83Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****344**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€17.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****€10.01–€23.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€220K**

€220K/yr · 148K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-24.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms