---
title: "Fresubin — €2.2M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/fresubin"
last_updated: "2026-08-09T23:53:12.144Z"
locale: en
meta:
description: "Niche score 56/100 · €2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fresubin — €2.2M/yr Amazon DE Niche (2026) - Flapen"
---
# **fresubin**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 21Conversion 79Competition 34Returns 100Price range 95Avg price 94Brand share 0Review moat 74Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****€2.2M**
€2.2M/yr · 596K searches
**Price range**
**Incredible****€22.46–€56.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€46.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****558.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, fresubin is a €2.2M/yr Amazon Germany market (596K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fresubin market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€2.3M–€2.8M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Fresubin42% - Fresenius33% - RWmedical Ihr Partner im Beschaffungsprozess25% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/fresubin/trend)
## **Top fresubin search terms**
- **fresubin**215K/yr-5.3%4.9% conv. - **fresubin trinknahrung**142K/yr-9.6%6.1% conv. - **fresubin 400 kcal**99K/yr-3.2%5.4% conv. - **fresubin 2kcal**45K/yr-7.1%6.6% conv. - **fresubin energy drink**28K/yr-24.5%6.0% conv. - **fresenius trinknahrung hochkalorisch**8K/yr-14.1%8.2% conv. - **fresubin 2 kcal drink**8K/yr+4.5%5.6% conv. - **fresubin 2 kcal**8K/yr-14.5%4.1% conv. - **fresubin mischkarton 24x200ml**4K/yr+26.9%9.0% conv. - **fresubin trinknahrung 400 kcal**5K/yr-20.9%5.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/fresubin/search-terms)
## **Top fresubin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€223K20%€446K30%€669K40%€892K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)**Fresubin**€45.41**4.6★612 rev](https://www.amazon.de/dp/B0DYJHTXKQ) [2**Fresubin Energy Drink Probierset 6x200 ml**RWmedical Ihr Partner im Beschaffungsprozess**€22.46**4.5★351 rev](https://www.amazon.de/dp/B0B25GLM48) [3**Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten**RWmedical Ihr Partner im Beschaffungsprozess**€34.36**4.8★5 rev](https://www.amazon.de/dp/B0GXWKH2JN) [4**Fresubin 2Kcal DRINK 6x4x200ml Mischkarton**Fresubin**€51.41**4.5★478 rev](https://www.amazon.de/dp/B00DQUJV8I) [5**Fresenius Kabi Energy Drink Mischkarton 6x4x200 ml**Fresenius**€44.43**4.6★1,382 rev](https://www.amazon.de/dp/B0B7CGNTNG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten**RWmedical Ihr Partner im Beschaffungsprozess**€34.36**5 rev2mo ago](https://www.amazon.de/dp/B0GXWKH2JN) [**Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)**Fresubin**€45.41**612 rev1y ago](https://www.amazon.de/dp/B0DYJHTXKQ) [**Fresubin Energy Drink - Vanille Hochkalorische Trinknahrung von Fresenius Kabi 300 kcal pro Flasche laktosearm ohne Ballaststoffe ideal bei Mangelernährung (200 ml (24er Pack) Vanille)**Fresubin**€50.00**129 rev1y ago](https://www.amazon.de/dp/B0DVZ6661D) [**Fresenius Kabi Energy Drink Mischkarton 6x4x200 ml**Fresenius**€44.43**1,382 rev3y ago](https://www.amazon.de/dp/B0B7CGNTNG) [**Fresubin Energy Drink Probierset 6x200 ml**RWmedical Ihr Partner im Beschaffungsprozess**€22.46**351 rev4y ago](https://www.amazon.de/dp/B0B25GLM48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten**RWmedical Ihr Partner im Beschaffungsprozess**€34.36**4.8★**▲ 304%**](https://www.amazon.de/dp/B0GXWKH2JN) [**Fresubin 2 kcal Drink 24x200ml - Vanille**Fresubin**€56.19**4.7★**▲ 132%**](https://www.amazon.de/dp/B07PPR1BXH) [**Fresubin Energy Drink Probierset 6x200 ml**RWmedical Ihr Partner im Beschaffungsprozess**€22.46**4.5★**▲ 116%**](https://www.amazon.de/dp/B0B25GLM48) [**Fresubin Fresenius Kabi Deutschland GmbH Protein Energy Drink Mischkarton Trinkflasche 6X4X**Fresenius**€48.93**4.5★**▲ 85%**](https://www.amazon.de/dp/B0032493JA) [**Fresubin ENERGY Fibre Drink Mischkarton Trinkflasche 6 X 4 X 200 ml**Fresenius**€53.00**4.6★**▲ 67%**](https://www.amazon.de/dp/B0040YKH8C)
**~~View all trending →~~**
## **What buyers say about fresubin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**28%
*“Schmeckt super”*
**Qualität insgesamt**17%
*“Bestes Produkt”*
**Ernährungs Gehalt**14%
*“Gute Nahrungsergänzung”*
**Preis-Leistungs-Verhältnis**10%
*“Top Preis-Leistung”*
**beworben Vs Tatsächliches Produkt**7%
*“entspricht den Erwartungen”*
**Geschmack**7%
*“gnaz gut”*
**Energieniveau**3%
*“Der Energy Drink ist sehr sättigen”*
**Benutzerfreundlichkeit**3%
*“Schnell u. unkompliziert”*
**Gesamtgröße**1%
*“es passt”*
**Vitamin**1%
*“Sie enthalten alle wichtigen Vitamine, Mineralstoffe und Nährstoffe, die ein geschwächter Körper braucht – und das in einer kompakten, leicht trinkbaren Form”*
### **What buyers complain about **
**beworben Vs Tatsächliches Produkt**25%
*“Reklamation”*
**Geschmack**21%
*“schlechteste Geschmacksrichtung doppelt eingepackt”*
**Preis-Leistungs-Verhältnis**17%
*“Geld rausgeschmissen”*
**Süße**13%
*“Zu süß”*
**Künstliche Süßstoffe**4%
*“Geschmack extrem künstlich”*
**Mischung/Verhältnis**4%
*“Gutes Nahrungsergänzungsmittel, allerdings schlechtes Mischverhältnis”*
**Qualität insgesamt**2%
*“Aber die ganze Sendung sollte diese Qualitätsstufe haben”*
### **Top return reasons **
**Gewichtsverlust**20%
**Inhaltsstoffe – insgesamt**20%
**beworben Vs Tatsächliches Produkt**20%
**Funktionalität insgesamt**20%
**Zertifizierungen**20%
## **Common questions**
- **Is fresubin profitable to sell on Amazon Germany?**
- The niche generates €2.2M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the fresubin niche?**
- 3 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fresubin?**
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **When does demand for fresubin peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fresubin niche?**
- Listings span €22.46–€56.19; the average listing price is €46.65 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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