---
title: "Trend — festival must haves - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/festival-must-haves/trend"
last_updated: "2026-08-10T06:45:08.060Z"
locale: en
meta:
  description: "Niche score 65/100 · €25K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · €25K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — festival must haves - Flapen"
---

# **festival must haves**

**Worth a look**

Shows demand growing +714.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 100Conversion 20Competition 85Returns 96Price range 68Avg price 53Brand share 95Review moat 46Quality gap 65

**Growth**

**Incredible****+714.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Good****€3.21–€40.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****€12.38**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,942.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€25K**

€25K/yr · 124K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend