---
title: "Search terms — essigessenz - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/essigessenz/search-terms"
last_updated: "2026-07-21T14:32:11.459Z"
locale: en
meta:
  description: "Niche score 66/100 · €826K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · €826K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — essigessenz - Flapen"
---

# **essigessenz**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 63Conversion 93Competition 51Returns 100Price range 63Avg price 64Brand share 70Review moat 67Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€826K**

€826K/yr · 526K searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****830.61**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€13.73**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+40.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****€0.99–€39.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality