---
title: "Esn Vegan Protein — €44K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/esn-vegan-protein"
last_updated: "2026-08-10T07:52:54.078Z"
locale: en
meta:
description: "Niche score 44/100 · €44K/yr market · 129K searches/yr · €26.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €44K/yr market · 129K searches/yr · €26.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Esn Vegan Protein — €44K/yr Amazon DE Niche (2026) - Flapen"
---
# **esn vegan protein**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 44Conversion 16Competition 20Returns 100Price range 82Avg price 95Brand share 0Review moat 59Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€10.72–€38.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,129.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€44K**
€44K/yr · 129K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, esn vegan protein is a €44K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esn vegan protein market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€79K–€106K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- MORE NUTRITION69% - ESN17% - IronMaxx10% - Nutri +2% - KoRo2%
## **Demand**
Weekly Amazon search volume, last 23 weeks — +15.0% search growth over the last 90 days.
5K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/esn-vegan-protein/trend)
## **Top esn vegan protein search terms**
- **more vegan protein**17K/yr+104.0%4.1% conv. - **esn vegan protein**30K/yr-17.6%0.6% conv. - **more vegan**12K/yr+121.4%2.0% conv. - **esn protein pulver vegan**13K/yr-15.4%0.6% conv. - **esn vegan**13K/yr-22.0%0.2% conv. - **more nutrition vegan**7K/yr+49.1%2.8% conv. - **more protein vegan**6K/yr+33.5%3.9% conv. - **ironmaxx protein pulver vegan**4K/yr+45.7%3.5% conv. - **esn vegan protein pulver**5K/yr-27.4%0.5% conv. - **ironmaxx vegan**3K/yr+77.8%2.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/esn-vegan-protein/search-terms)
## **Top esn vegan protein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€9K30%€13K40%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORE Vegan Protein 600 g Vanilla Proteinpulver mit bis zu 26 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.51**4.1★135 rev](https://www.amazon.de/dp/B0CDX6K61G) [2**MORE Vegan Protein - Fine Milk Chocolate - 600 g Proteinpulver mit bis zu 22 g Protein pro Portion mit Erbsen- Sonnenblumen- und Kürbiskernprotein - made in Germany**MORE NUTRITION**€31.33**3.9★136 rev](https://www.amazon.de/dp/B0BLZ5DB55) [3**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**4.0★54 rev](https://www.amazon.de/dp/B0CZXV5BND) [4**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**4.6★371 rev](https://www.amazon.de/dp/B0CJMD9C2M) [5**IronMaxx 100% Vegan Protein Zero - Vanilla Dream 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€15.42**4.1★161 rev](https://www.amazon.de/dp/B0B71NKSK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORE Chunky Flavour Pistachio White Chocolate 150 g vegan**MORE NUTRITION**€10.72**348 rev1y ago](https://www.amazon.de/dp/B0FF58NHB2) [**IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€14.34**28 rev1y ago](https://www.amazon.de/dp/B0F29CN6S1) [**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**54 rev2y ago](https://www.amazon.de/dp/B0CZXV5BND) [**MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany**MORE NUTRITION**€30.81**40 rev2y ago](https://www.amazon.de/dp/B0CP81FVBC) [**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**371 rev2y ago](https://www.amazon.de/dp/B0CJMD9C2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€14.34**3.2★**▲ 118%**](https://www.amazon.de/dp/B0F29CN6S1) [**MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany**MORE NUTRITION**€30.81**3.8★**▲ 93%**](https://www.amazon.de/dp/B0CP81FVBC) [**MORE Chunky Flavour Pistachio White Chocolate 150 g vegan**MORE NUTRITION**€10.72**4.3★**▲ 38%**](https://www.amazon.de/dp/B0FF58NHB2) [**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**4.0★**▲ 30%**](https://www.amazon.de/dp/B0CZXV5BND) [**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**4.6★**▲ 28%**](https://www.amazon.de/dp/B0CJMD9C2M)
**~~View all trending →~~**
## **What buyers say about esn vegan protein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**32%
*“Super lecker & Crunchy”*
**Geschmack**17%
*“Super Geschmack”*
**Ernährungs Gehalt**10%
*“Bestes Proteinpulver”*
**Löslichkeit**5%
*“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”*
**Qualität insgesamt**4%
*“High quality”*
**Süße**4%
*“Sehr süsd”*
**Vegan/Biologisch**4%
*“Bestes veganes Proteinpulver”*
**Preis-Leistungs-Verhältnis**3%
*“Super Preis Leistung, Preis Leistung stimmt”*
**Inhaltsstoffe – insgesamt**2%
*“Die Produkte von ESN sind für mich die besten”*
**Textur/Konsistenz – insgesamt**2%
*“Cremig”*
### **What buyers complain about **
**Geschmack insgesamt**25%
*“Schmeckt sandig”*
**Süße**11%
*“Zuviel Süssungsmittel”*
**Geschmack**9%
*“More chunky flavor”*
**Preis-Leistungs-Verhältnis**8%
*“Preisanstieg”*
**Künstliche Süßstoffe**7%
*“Schmeckt nur nach Süßungsmitteln”*
**Ernährungs Gehalt**6%
*“Schmeckt nicht so süss wie andere Protein pulver”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz ausbaufähig”*
**Löslichkeit**2%
*“Löst sich nicht vollständig auf”*
**beworben Vs Tatsächliches Produkt**1%
*“Entgegen der Abbildung kein Shaker enthalten”*
**Vegan/Biologisch**1%
*“Nicht VEGAN”*
### **Top return reasons **
**Geschmack insgesamt**34%
**Geschmack**16%
**Auslaufsicher**8%
**Inhaltsstoffe – insgesamt**5%
**Künstliche Süßstoffe**4%
**Süße**4%
**Geruch**3%
**Kontamination**3%
**Funktionalität insgesamt**3%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is esn vegan protein profitable to sell on Amazon Germany?**
- The niche generates €44K/yr across 13 tracked products. 90-day search growth is +15.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the esn vegan protein niche?**
- 5 brands and 20 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in esn vegan protein?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- **What does it cost to enter the esn vegan protein niche?**
- Listings span €10.72–€38.04; the average listing price is €26.41 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.
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