---
title: "Emla Creme — €167K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/emla-creme"
last_updated: "2026-08-10T07:21:29.057Z"
locale: en
meta:
description: "Niche score 44/100 · €167K/yr market · 119K searches/yr · €19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €167K/yr market · 119K searches/yr · €19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emla Creme — €167K/yr Amazon DE Niche (2026) - Flapen"
---
# **emla creme**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 20Conversion 76Competition 2Returns 100Price range 70Avg price 86Brand share 0Review moat 74Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€19.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****538.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€7.44–€32.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€167K**
€167K/yr · 119K searches
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, emla creme is a €167K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emla creme market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€157K–€196K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#1,017**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **33%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Emla66% - Heumann23% - ADGC7% - LIDOGALEN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
3K2K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/emla-creme/trend)
## **Top emla creme search terms**
- **emla creme**55K/yr+4.2%6.9% conv. - **emla betäubungscreme 30g**27K/yr-21.9%6.7% conv. - **emla**15K/yr-4.7%5.7% conv. - **emla creme 5g**11K/yr-41.0%3.9% conv. - **emla betäubungscreme**7K/yr-11.2%5.8% conv. - **emla salbe**4K/yr+23.8%7.6% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/emla-creme/search-terms)
## **Top emla creme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€25K30%€50K45%€75K60%€100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMLA 25 mg/g + 25 mg/g Creme 30 g**Emla**€32.95**4.5★816 rev](https://www.amazon.de/dp/B07NJHQXYM) [2**Emla Creme + 2 Tegaderm Pflaster 5 g**Emla**€10.27**4.3★347 rev](https://www.amazon.de/dp/B0922GQHD4) [3**Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g**Heumann**€17.41**4.3★1,390 rev](https://www.amazon.de/dp/B06WW5WT3F) [4**Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich**ADGC**€18.16**5.0★2 rev](https://www.amazon.de/dp/B0FJYMDLZB) [5**LIDOGALEN Creme 5 g Creme**LIDOGALEN**€7.44**4.1★675 rev](https://www.amazon.de/dp/B07GR41LW9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich**ADGC**€18.16**2 rev11mo ago](https://www.amazon.de/dp/B0FJYMDLZB) [**Emla Creme + 2 Tegaderm Pflaster 5 g**Emla**€10.27**347 rev5y ago](https://www.amazon.de/dp/B0922GQHD4) [**EMLA 25 mg/g + 25 mg/g Creme 30 g**Emla**€32.95**816 rev7y ago](https://www.amazon.de/dp/B07NJHQXYM) [**LIDOGALEN Creme 5 g Creme**LIDOGALEN**€7.44**675 rev7y ago](https://www.amazon.de/dp/B07GR41LW9) [**Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g**Heumann**€17.41**1,390 rev9y ago](https://www.amazon.de/dp/B06WW5WT3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich**ADGC**€18.16**5.0★**▲ 52%**](https://www.amazon.de/dp/B0FJYMDLZB) [**Emulus 25 mg je g+25 mg je g Creme 2 x 30 g Creme Betäubungscreme mit Lidocain und Prilocain zur lokalen Betäubung der**Heumann**€31.22**3.9★**▲ 26%**](https://www.amazon.de/dp/B0DVZ4QS2H) [**Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g**Heumann**€17.41**4.3★**— 7%**](https://www.amazon.de/dp/B06WW5WT3F) [**EMLA 25 mg/g + 25 mg/g Creme 30 g**Emla**€32.95**4.5★**— 2%**](https://www.amazon.de/dp/B07NJHQXYM) [**LIDOGALEN Creme 5 g Creme**LIDOGALEN**€7.44**4.1★**— 8%**](https://www.amazon.de/dp/B07GR41LW9)
**~~View all trending →~~**
## **What buyers say about emla creme**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Funktionalität insgesamt**36%
**Preis-Leistungs-Verhältnis**29%
**Gesamtgröße**14%
**Benutzerfreundlichkeit**7%
**beworben Vs Tatsächliches Produkt**7%
**Alterseignung**7%
## **Common questions**
- **Is emla creme profitable to sell on Amazon Germany?**
- The niche generates €167K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the emla creme niche?**
- 4 brands and 21 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **When does demand for emla creme peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the emla creme niche?**
- Listings span €7.44–€32.95; the average listing price is €19.58 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.
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