---
title: "Trend — em - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/em/trend"
last_updated: "2026-08-10T03:51:20.473Z"
locale: en
meta:
  description: "Niche score 37/100 · €84K/yr market · 605K searches/yr · €19.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · €84K/yr market · 605K searches/yr · €19.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — em - Flapen"
---

# **em**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 21Growth 18Conversion 9Competition 43Returns 100Price range 63Avg price 87Brand share 14Review moat 61Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€19.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€4.78–€32.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,077.19**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€84K**

€84K/yr · 605K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## Trend