---
title: "Search terms — eiklar - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/eiklar/search-terms"
last_updated: "2026-08-05T18:14:19.027Z"
locale: en
meta:
  description: "Niche score 53/100 · €556K/yr market · 494K searches/yr · €26.35 avg price. Soft demand (-13.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €556K/yr market · 494K searches/yr · €26.35 avg price. Soft demand (-13.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — eiklar - Flapen"
---

# **eiklar**

**Worth a look**

Shows low returns (0.1%), but soft demand (-13.9% this quarter) keeps it on the watch list.

Market size 62Growth 18Conversion 52Competition 25Returns 99Price range 81Avg price 95Brand share 38Review moat 86Quality gap 55

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€26.35**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****277.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€8.07–€46.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€556K**

€556K/yr · 494K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

## Search terms