---
title: "Trend — durex performance kondome - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/durex-performance-kondome/trend"
last_updated: "2026-08-10T04:02:04.063Z"
locale: en
meta:
  description: "Niche score 50/100 · €230K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €230K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — durex performance kondome - Flapen"
---

# **durex performance kondome**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 44Growth 23Conversion 97Competition 10Returns 100Price range 76Avg price 81Brand share 0Review moat 45Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****€17.23**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€9.25–€32.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,986.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****€230K**

€230K/yr · 86K searches

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend