---
title: "Duracell Activair 312 — €76K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/duracell-activair-312"
last_updated: "2026-08-10T16:26:38.280Z"
locale: en
meta:
description: "Niche score 43/100 · €76K/yr market · 13K searches/yr · €21.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €76K/yr market · 13K searches/yr · €21.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duracell Activair 312 — €76K/yr Amazon DE Niche (2026) - Flapen"
---
# **duracell activair 312**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 31Conversion 100Competition 10Returns 99Price range 95Avg price 91Brand share 0Review moat 24Quality gap 38
**Conversion**
**Incredible****27.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****€16.01–€30.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€21.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,675.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€76K**
€76K/yr · 13K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, duracell activair 312 is a €76K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duracell activair 312 market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€65K–€86K**
- units × avg price
- **Conversion rate**
- **27.6%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Duracell94% - Gerland Hörgeräte4% - VARTA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
500300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/duracell-activair-312/trend)
## **Top duracell activair 312 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€15K30%€23K40%€30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60 x Duracell Activair Hörgerätebatterien Typ 312 braun - Mercury Free 0% Hg**Duracell**€16.70**4.6★1,382 rev](https://www.amazon.de/dp/B00QX8P094) [2**Duracell Easytab DA 312 - für alle Hörgeräte mit Batterietyp 312 10 x 6 Stück**Duracell**€17.00**4.6★12,719 rev](https://www.amazon.de/dp/B0056OFE24) [3**Duracell Activair Hörgerätebatterien 120 Stück Typ 312**Duracell**€28.36**4.5★223 rev](https://www.amazon.de/dp/B00SYKJ324) [4**Duracell Hörgerätebatterien Typ 312 (60er-Pack)**Duracell**€29.21**4.5★8,313 rev](https://www.amazon.de/dp/B07ZDDXQYB) [5**Duracell Activair Hörgeräte Batterien 312 Größe (Rudel von 60)**Duracell**€16.11**4.5★18,565 rev](https://www.amazon.de/dp/B003PWSYGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duracell Hörgerätebatterien Größe 312 braun 120 Batterien**Duracell**€30.20**12,719 rev1y ago](https://www.amazon.de/dp/B07LDFLMYP) [**Duracell Activ Air 312 braun 60 Stück (10x 6er Blister) - Hörgerätebatterien + 6er Blister Gerland TFT 312**Gerland Hörgeräte**€22.07**77 rev2y ago](https://www.amazon.de/dp/B0D62XRH84) [**VARTA Hörgerätebatterien Typ 312 braun Batterien 60 Stück Vorratspack Power on Demand wireless approved Größe p 312 für Hörgeräte & Hörhilfen Made in Germany**VARTA**€16.01**5,979 rev3y ago](https://www.amazon.de/dp/B0C4Y5MWC8) [**Duracell Hörgerätebatterien Typ 312 (60er-Pack)**Duracell**€29.21**8,313 rev6y ago](https://www.amazon.de/dp/B07ZDDXQYB) [**Duracell 312 Activair Hearing Aid Battery Mercury Free - 60 Cells**Duracell**€17.96**105 rev10y ago](https://www.amazon.de/dp/B015CR80AC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duracell Hörgerätebatterien Größe 312 braun 120 Batterien**Duracell**€30.20**4.6★**▲ 129%**](https://www.amazon.de/dp/B07LDFLMYP) [**Duracell 312 Activair Hearing Aid Battery Mercury Free - 60 Cells**Duracell**€17.96**4.4★**▲ 36%**](https://www.amazon.de/dp/B015CR80AC) [**60 x Duracell Activair Hörgerätebatterien Typ 312 braun - Mercury Free 0% Hg**Duracell**€16.70**4.6★**▲ 22%**](https://www.amazon.de/dp/B00QX8P094) [**Duracell Hörgerätebatterien Typ 312 (60er-Pack)**Duracell**€29.21**4.5★**▲ 11%**](https://www.amazon.de/dp/B07ZDDXQYB) [**Duracell Activair Hörgerätebatterien 120 Stück Typ 312**Duracell**€28.36**4.5★**— 6%**](https://www.amazon.de/dp/B00SYKJ324)
**~~View all trending →~~**
## **What buyers say about duracell activair 312**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**35%
*“Top Produkt”*
**Akkulaufzeit**25%
*“Top-Batterie”*
**Preis-Leistungs-Verhältnis**19%
*“Preis-Leistung super”*
**beworben Vs Tatsächliches Produkt**8%
*“Alles okay, wie erwartet”*
**Haltbarkeit**4%
*“Sie bieten eine zuverlässige und lang anhaltende Leistung, einfach einzusetzen und funktionieren jederzeit stabil”*
**Audioqualität**3%
*“Top Qualität und Best-Preis gegenüber dem Akustiker vor Ort”*
**Geräuschpegel**2%
*“gut hören”*
**Effizienz**2%
*“Funktioniert”*
**Aufladen**1%
*“sehr gute Ladung,”*
### **What buyers complain about **
**Akkulaufzeit**48%
*“Batterien sind nicht voll mit 100%”*
**Haltbarkeit**13%
*“Halten nicht lange durch”*
**Qualität insgesamt**10%
*“Minderwertige Qualität”*
**Preis-Leistungs-Verhältnis**9%
*“Hohe Preissteigerung”*
**Funktionalität insgesamt**6%
*“Funktioniert nicht”*
**Aufladen**5%
*“Schwache Leistung”*
**Gesamtgröße**3%
*“wenn alles passt nicht die letzten”*
**Messung / Ablesegenauigkeit**3%
*“ich habe nicht nur eine gemessen”*
**Benutzerfreundlichkeit**1%
*“Mit solch unzuverlässigen Batterien ist es schwer für mich am täglichen Leben teilzunehmen”*
### **Top return reasons **
**Gesamtgröße**62%
**Akkulaufzeit**8%
**Preis-Leistungs-Verhältnis**5%
**Konnektivität – insgesamt**5%
**beworben Vs Tatsächliches Produkt**3%
**Funktionalität insgesamt**3%
**Kompatibilität – insgesamt**3%
**Haftung/Klebrigkeit**3%
**Dünn**3%
**Speicherkapazität**3%
## **Common questions**
- **Is duracell activair 312 profitable to sell on Amazon Germany?**
- The niche generates €76K/yr across 9 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the duracell activair 312 niche?**
- 3 brands and 25 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duracell activair 312?**
- Top complaints mined from reviews: Akkulaufzeit, Haltbarkeit, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for duracell activair 312 peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the duracell activair 312 niche?**
- Listings span €16.01–€30.20; the average listing price is €21.51 (sweet spot $15–$100). The average incumbent carries 6,676 reviews — the moat a new listing must climb.
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