---
title: "Trend — dr melaxin calcium balm stick - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/dr-melaxin-calcium-balm-stick/trend"
last_updated: "2026-08-10T05:17:07.750Z"
locale: en
meta:
  description: "Niche score 57/100 · €34K/yr market · 46K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · €34K/yr market · 46K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dr melaxin calcium balm stick - Flapen"
---

# **dr melaxin calcium balm stick**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 53Conversion 65Competition 41Returns 99Price range 60Avg price 57Brand share 65Review moat 68Quality gap 98

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****793.1**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****€6.21–€27.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.82**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€34K**

€34K/yr · 46K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")

## Trend