---
title: "Search terms — dna test - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/dna-test/search-terms"
last_updated: "2026-08-10T09:38:26.472Z"
locale: en
meta:
  description: "Niche score 41/100 · €172K/yr market · 146K searches/yr · €66.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · €172K/yr market · 146K searches/yr · €66.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dna test - Flapen"
---

# **dna test**

**Skip it**

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 17Conversion 22Competition 7Returns 95Price range 66Avg price 87Brand share 13Review moat 45Quality gap 90

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****€66.76**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€20.72–€140.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,967.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****€172K**

€172K/yr · 146K searches

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Search terms