---
title: "Search terms — dilan polat - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/dilan-polat/search-terms"
last_updated: "2026-08-10T08:49:52.398Z"
locale: en
meta:
  description: "Niche score 52/100 · €118K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €118K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dilan polat - Flapen"
---

# **dilan polat**

**Worth a look**

Shows a thin review moat (7 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 28Growth 24Conversion 60Competition 29Returns 100Price range 93Avg price 95Brand share 0Review moat 100Quality gap 99

**Review moat**

**Incredible****6.5**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****€38.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€20.54–€101.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€118K**

€118K/yr · 58K searches

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")

## Search terms