---
title: "Trend — diffuser - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/diffuser/trend"
last_updated: "2026-08-10T01:53:21.200Z"
locale: en
meta:
  description: "Niche score 54/100 · €1.6M/yr market · 3.9M searches/yr · €21.19 avg price. Soft demand (-51.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €1.6M/yr market · 3.9M searches/yr · €21.19 avg price. Soft demand (-51.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — diffuser - Flapen"
---

# **diffuser**

**Worth a look**

Shows a sweet-spot price point ($21.19 avg), but soft demand (-51.5% this quarter) keeps it on the watch list.

Market size 89Growth 0Conversion 25Competition 64Returns 57Price range 85Avg price 90Brand share 53Review moat 47Quality gap 68

**Avg price**

**Great****€21.19**

avg listing price — sweet spot $15–$100

**Market size**

**Great****€1.6M**

€1.6M/yr · 3.9M searches

**Price range**

**Great****€11.93–€36.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,837.53**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-51.5%**

90-day search growth — must beat 0% to launch

## Trend