---
title: "Defibrillator — €194K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/defibrillator"
last_updated: "2026-08-10T09:31:21.392Z"
locale: en
meta:
description: "Niche score 37/100 · €194K/yr market · 123K searches/yr · €688.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €194K/yr market · 123K searches/yr · €688.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Defibrillator — €194K/yr Amazon DE Niche (2026) - Flapen"
---
# **defibrillator**
**Skip it**
Pricing outside the sweet spot ($688.68 avg) — this niche doesn't clear our bar today.
Market size 38Growth 14Conversion 3Competition 52Returns 99Price range 7Avg price 0Brand share 19Review moat 96Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****87.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€194K**
€194K/yr · 123K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€12.65–€1239.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€688.68**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, defibrillator is a €194K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **defibrillator market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€172K–€344K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,541**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **82%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**4%**
- MedX536% - Notfallretter.de26% - Yzpacc17% - HeartStart9% - Saver One5% - XFT4% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -21.6% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/defibrillator/trend)
## **Top defibrillator search terms**
- **defibrillator**50K/yr-7.8%0.2% conv. - **defibrillator für zuhause**26K/yr-30.1%0.2% conv. - **aed**14K/yr-10.6%0.2% conv. - **aed defibrillator**15K/yr-33.1%0.3% conv. - **erste-hilfe-defibrillatoren**7K/yr-34.4%0.1% conv. - **defribilator für zuhause**4K/yr-42.1%0.1% conv. - **defibrillator vollautomatisch**3K/yr-52.6%0.3% conv. - **defibrillator kaufen**3K/yr-30.4%0.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/defibrillator/search-terms)
## **Top defibrillator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€10K10%€19K15%€29K20%€39K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Made in Germany Sprache: DE/EN**MedX5**€994.06**4.8★19 rev](https://www.amazon.de/dp/B0CHFK2NK1) [2**Yzpacc CPR Maske Beatmungsmaske CPR Maske Face Shield Beatmungsmasken mit Rückschlagventil Atmen Barriere Schlüsselanhänger für Erste Hilfe oder AED Training**Yzpacc**€28.16**4.8★399 rev](https://www.amazon.de/dp/B091H52KR6) [3**Philips HeartStart HS1 Defibrillator SMART Pads Kassette Erwachsene M5071A**HeartStart**€74.33**4.7★606 rev](https://www.amazon.de/dp/B07BJ1RYF3) [4**Reanibex 100 AED Defibrillator 2026 vollautomatische Schockauslösung für Zuhause im Betrieb Kleinkindertaste Ladezeit 0 Sekunden 7 Jahre Garantie Sprache DE/UK/FR Erste-Hilfe Set**Notfallretter.de**€876.47**0.0★0 rev](https://www.amazon.de/dp/B0GSS3HYC5) [5**myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset**MedX5**€690.26**0.0★0 rev](https://www.amazon.de/dp/B0FQTPMR9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**myPAD Heimdefibrillator AED für Zuhause Familie & Freizeit vollautomatischer Defibrillator mit Sprachführung LED-Grafik Kindermodus ab 1 Jahr 4 Jahre Batterie & Elektroden 8 Jahre Garantie.**MedX5**€942.60**2 rev9mo ago](https://www.amazon.de/dp/B0FT3561YQ) [**myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset**MedX5**€690.26**0 rev10mo ago](https://www.amazon.de/dp/B0FQTPMR9V) [**Rescue SAMe DAE Defibrillator komplett mit Elektroden für Erwachsene und Batterie**progetti Medical Equipment Solution**€704.59**4 rev2y ago](https://www.amazon.de/dp/B0CHS278YJ) [**Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Made in Germany Sprache: DE/EN**MedX5**€994.06**19 rev2y ago](https://www.amazon.de/dp/B0CHFK2NK1) [**Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers 2x Sprachen nach Wahl**MedX5**€1028.92**19 rev2y ago](https://www.amazon.de/dp/B0CHFJZSY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reanibex 100 AED Defibrillator 2026 vollautomatische Schockauslösung für Zuhause im Betrieb Kleinkindertaste Ladezeit 0 Sekunden 7 Jahre Garantie Sprache DE/UK/FR Erste-Hilfe Set**Notfallretter.de**€876.47**0.0★**▲ 248%**](https://www.amazon.de/dp/B0GSS3HYC5) [**myPAD Heimdefibrillator AED für zuhause Familie & Freizeit 4 J. MedX5 Servicegarantie manuelle Schockauslösung LED-Grafik für Kleinkinder Erwachsene Komplettset**MedX5**€690.26**0.0★**▲ 248%**](https://www.amazon.de/dp/B0FQTPMR9V) [**Philips HeartStart HS1 Defibrillator Kleinkinder/Kinder SMART Pads Kassette M5072A**HeartStart**€117.23**4.6★**▲ 187%**](https://www.amazon.de/dp/B07BJ1QZ63) [**Primedic HeartSave YA Laien Erste Hilfe Defibrillator mit automatischer Schockabgabe 8 Jahre Garantie des Herstellers Sprache: DE/EN/FR/IT**MedX5**€1029.25**4.8★**▲ 186%**](https://www.amazon.de/dp/B0CHFGXZPM) [**Yzpacc CPR Maske Beatmungsmaske CPR Maske Face Shield Beatmungsmasken mit Rückschlagventil Atmen Barriere Schlüsselanhänger für Erste Hilfe oder AED Training**Yzpacc**€28.16**4.8★**▲ 152%**](https://www.amazon.de/dp/B091H52KR6)
**~~View all trending →~~**
## **What buyers say about defibrillator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**50%
*“Alles top, schnelle Lieferung, gute Qualität”*
**Kompatibilität – insgesamt**14%
*“Passt einwandfrei auf Heartstart HS1”*
**Gesamtgröße**7%
*“Passt an den Schlüssel”*
**Montage/Installation**7%
*“Einfacher Aufbau- gute Bedienungsanleitung”*
**Farbe**7%
*“mit den verschiedenen Farben findet jeder die richtige für sich.”*
**Akkulaufzeit**7%
*“Batterie war frisch geprüft - damit erst mal 4 Jahre 'ruhe'”*
**Portabilität**7%
*“Kompakt”*
### **Top return reasons **
**Gesamtgröße**29%
**Geruch**29%
**beworben Vs Tatsächliches Produkt**14%
**Benutzerfreundlichkeit**14%
**Zertifizierungen**14%
## **Common questions**
- **Is defibrillator profitable to sell on Amazon Germany?**
- The niche generates €194K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the defibrillator niche?**
- 8 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the defibrillator niche?**
- Listings span €12.65–€1239.39; the average listing price is €688.68 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)