---
title: "Search terms — cica care - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/cica-care/search-terms"
last_updated: "2026-08-09T21:42:04.866Z"
locale: en
meta:
  description: "Niche score 46/100 · €41K/yr market · 18K searches/yr · €20.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €41K/yr market · 18K searches/yr · €20.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cica care - Flapen"
---

# **cica care**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 18Conversion 93Competition 2Returns 99Price range 91Avg price 88Brand share 0Review moat 88Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****€14.59–€23.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****245.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€20.00**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€41K**

€41K/yr · 18K searches

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms