---
title: "Cica Care — €41K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/cica-care"
last_updated: "2026-08-09T19:02:03.764Z"
locale: en
meta:
description: "Niche score 46/100 · €41K/yr market · 18K searches/yr · €20.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €41K/yr market · 18K searches/yr · €20.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cica Care — €41K/yr Amazon DE Niche (2026) - Flapen"
---
# **cica care**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 93Competition 2Returns 99Price range 91Avg price 88Brand share 0Review moat 88Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€14.59–€23.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****245.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€20.00**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€41K**
€41K/yr · 18K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, cica care is a €41K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cica care market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€40K–€50K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Smith & Nephew81% - CICA11% - Evolsin6% - TRUESTOLZ3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -13.8% search growth over the last 90 days.
500300Spike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/cica-care/trend)
## **Top cica care search terms**
- **cica care silikonpflaster**8K/yr-3.1%3.4% conv. - **cica care**6K/yr-10.1%3.0% conv. - **cica care narbenpflaster**4K/yr-41.5%4.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/cica-care/search-terms)
## **Top cica care products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€6K30%€12K45%€18K60%€25K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück**Smith & Nephew**€20.35**3.9★123 rev](https://www.amazon.de/dp/B005GS9YH6) [2**CICA CARE 6x12 cm dünne Silikongelplat.z.Narbenb. 1 St**Smith & Nephew**€20.08**4.2★323 rev](https://www.amazon.de/dp/B07PQTKBWX) [3**Cica Care Silikongeltuch 15 x 12 cm**Smith & Nephew**€23.49**4.0★51 rev](https://www.amazon.de/dp/B0002DL32E) [4**CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten**CICA**€23.46**4.0★31 rev](https://www.amazon.de/dp/B0785NHNGJ) [5**Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)**Evolsin**€14.59**4.3★917 rev](https://www.amazon.de/dp/B0CF982P24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRUESTOLZ Silikon-Narbenpflaster 4×300 cm Testsieger (Note 1 2) Wiederverwendbares Silikonpflaster zur Narbenreduktion nach Kaiserschnitt OP Verbrennungen Akne & Keloiden UV-beständig**TRUESTOLZ**€18.01**30 rev7mo ago](https://www.amazon.de/dp/B0G64RCPYJ) [**Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)**Evolsin**€14.59**917 rev2y ago](https://www.amazon.de/dp/B0CF982P24) [**CICA CARE 12x15 cm dünne Silikongelplat.z.Narbenb. 1 St Gelplatten**CICA**€23.46**31 rev8y ago](https://www.amazon.de/dp/B0785NHNGJ) [**Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück**Smith & Nephew**€20.35**123 rev14y ago](https://www.amazon.de/dp/B005GS9YH6) [**Cica Care Silikongeltuch 15 x 12 cm**Smith & Nephew**€23.49**51 rev16y ago](https://www.amazon.de/dp/B0002DL32E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRUESTOLZ Silikon-Narbenpflaster 4×300 cm Testsieger (Note 1 2) Wiederverwendbares Silikonpflaster zur Narbenreduktion nach Kaiserschnitt OP Verbrennungen Akne & Keloiden UV-beständig**TRUESTOLZ**€18.01**4.6★**▲ 99%**](https://www.amazon.de/dp/B0G64RCPYJ) [**Smith+Nephew Cica-Care 12cm x 6cm Gel Lagen fur Narben 1 stück**Smith & Nephew**€20.35**3.9★**▲ 81%**](https://www.amazon.de/dp/B005GS9YH6) [**Evolsin Silikon Narbenpflaster transparent Ideal für Kaiserschnitt & OP-Narben (200cm)**Evolsin**€14.59**4.3★**— 6%**](https://www.amazon.de/dp/B0CF982P24) [**Cica Care Silikongeltuch 15 x 12 cm**Smith & Nephew**€23.49**4.0★**— 5%**](https://www.amazon.de/dp/B0002DL32E) [**CICA CARE 6x12 cm dünne Silikongelplat.z.Narbenb. 1 St**Smith & Nephew**€20.08**4.2★**▼ 36%**](https://www.amazon.de/dp/B07PQTKBWX)
**~~View all trending →~~**
## **What buyers say about cica care**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Super Produkt”*
**Haftung/Klebrigkeit**14%
*“Haftet optimal, kurz mit Wasser abwaschen, trocknen lassen und noch einmal verwenden”*
**Haltbarkeit**11%
*“Es hält absolut gut”*
**Komfort insgesamt**8%
*“Hält gut und angenehm”*
**beworben Vs Tatsächliches Produkt**6%
*“exakt gleich”*
**Weiches Gefühl**4%
*“Das Material fühlt sich weich”*
**Benutzerfreundlichkeit**4%
*“sehr gut in der Verwendung”*
**Preis-Leistungs-Verhältnis**4%
*“Somit ist der Preis auch prima”*
**Griff**3%
*“Sehr guter Halt”*
**Funktionalität insgesamt**2%
*“Alles ist gut gelaufen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**28%
*“definitiv zu teuer”*
**Haftung/Klebrigkeit**15%
*“Klebt nicht”*
**Qualität insgesamt**9%
*“Nicht mehr dasselbe Produkt, keine Qualität”*
**Add-Ons/Anhänge**6%
*“Gute Wirkung, hält nicht ohne zusätzliche Befestigung”*
**Stärke**6%
*“Nicht straff/ stark genug”*
**Gelenkschmerzen**3%
*“Leider völlig ungeeignet für OP-Narben am Knie, da das Pflaster der Bewegung des Gelenks nicht Stand hält”*
**Haltbarkeit**3%
*“Löst sich schnell wieder ab”*
**Allergien**2%
*“Meine Narbe ist an einer Stelle, an der der BH-Träger sonst reizt”*
**Benutzerfreundlichkeit**2%
*“nervig ist es dennoch wenn es nicht fest kleben bleibt oder man es unnötig noch mit Pflasterstreifen befestigen muss.”*
**Einfache Reinigung**2%
*“reinigen bringt nichts.”*
### **Top return reasons **
**Haftung/Klebrigkeit**32%
**Funktionalität insgesamt**14%
**Qualität insgesamt**11%
**Gesamtgröße**6%
**beworben Vs Tatsächliches Produkt**6%
**Benutzerfreundlichkeit**5%
**Kompatibilität – insgesamt**4%
**Dicke**3%
**Produktzustand**3%
**Stärke**3%
## **Common questions**
- **Is cica care profitable to sell on Amazon Germany?**
- The niche generates €41K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cica care niche?**
- 4 brands and 26 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cica care?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit, Qualität insgesamt. The return rate is 0.1%.
- **What does it cost to enter the cica care niche?**
- Listings span €14.59–€23.49; the average listing price is €20.00 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.
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