---
title: "Casein Proteinpulver — €387K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/casein-proteinpulver"
last_updated: "2026-08-09T20:14:50.693Z"
locale: en
meta:
description: "Niche score 62/100 · €387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Casein Proteinpulver — €387K/yr Amazon DE Niche (2026) - Flapen"
---
# **casein proteinpulver**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 13Conversion 38Competition 81Returns 100Price range 90Avg price 95Brand share 59Review moat 60Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€35.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.07–€79.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****1,080.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****€387K**
€387K/yr · 357K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, casein proteinpulver is a €387K/yr Amazon Germany market (357K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **casein proteinpulver market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€357K–€446K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **85%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**70%**
Top 20: 98%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**25%**
- Optimum Nutrition27% - Premium Body Nutrition19% - Bodylab249% - GymBeam8% - Bulk8% - Body Attack5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/casein-proteinpulver/trend)
## **Top casein proteinpulver search terms**
- **casein proteinpulver**95K/yr-1.1%3.0% conv. - **casein**70K/yr-14.5%3.4% conv. - **pbn whey protein**65K/yr-55.6%0.7% conv. - **casein protein**27K/yr+1.2%2.7% conv. - **pbn**16K/yr-38.2%0.7% conv. - **casein protein pulver**9K/yr+15.1%2.8% conv. - **micellar casein**10K/yr-5.1%2.4% conv. - **pbn whey**9K/yr-54.0%0.8% conv. - **pbn protein**7K/yr-44.4%0.7% conv. - **casein pulver**6K/yr-32.5%2.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/casein-proteinpulver/search-terms)
## **Top casein proteinpulver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€12K6%€23K9%€35K12%€46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PBN Micellar Casein Vanilla 1kg Pouch**Premium Body Nutrition**€17.57**4.4★1,502 rev](https://www.amazon.de/dp/B07KZ6YYDG) [2**Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Creamy Vanilla 924g 28 Portionen**Optimum Nutrition**€37.66**4.3★2,511 rev](https://www.amazon.de/dp/B002DYJ0PW) [3**Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Chocolate Supreme 1.82 kg 55 Portionen**Optimum Nutrition**€62.76**4.5★4,905 rev](https://www.amazon.de/dp/B002DYJ0M0) [4**GymBeam Mizellares Kasein Proteinpulver langsame Absorption fettarm unterstützt Regeneration und Knochengesundheit ideal für Gewichtsabnahme und Muskelaufbau (1000 g Schokolade)**GymBeam**€23.94**3.9★27 rev](https://www.amazon.de/dp/B08P7SX7FW) [5**Optimum Nutrition Gold Standard 100% Casein Proteinpulver Geschmack Creamy Vanilla 1.82 kg 55 Portionen**Optimum Nutrition**€63.29**4.5★3,124 rev](https://www.amazon.de/dp/B002DYJ0N4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**edubily Micellares Casein - Casein Protein Pulver für die abendliche Proteinroutine - mit micellarem Casein aus Weidehaltung - ohne unnötige Zusätze - 1 Portion täglich (500 g Vanille)**edubily**€28.47**14 rev5mo ago](https://www.amazon.de/dp/B0GKHBSW3J) [**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [**Bulk Mizellares Kasein Casein Protein Pulver Eiweißpulver Vanille 500 g**Bulk**€17.39**139 rev2y ago](https://www.amazon.de/dp/B07NZ71RFJ) [**Powerstar CASEIN 90 Casein-Protein-Pulver 1000 g | Calciumcaseinat aus Weidemilch | Bis zu 88 3% Protein | Ideal als Diät- und Nachtprotein | Eiweiß-Pulver für Muskelaufbau & -erhalt | Schokolade**POWERSTAR FOOD**€29.88**40 rev3y ago](https://www.amazon.de/dp/B0BY97FGLR) [**Bodylab24 Casein Micellar Vanille 1750g 100% pures Casein reich an BCAA-Aminosäuren langes Sättigungsgefühl unterstützt den Muskelaufbau und -erhalt ideal während einer Eiweiß-Diät**Bodylab24**€43.74**99 rev4y ago](https://www.amazon.de/dp/B0B6WL6S7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**edubily Micellares Casein - Casein Protein Pulver für die abendliche Proteinroutine - mit micellarem Casein aus Weidehaltung - ohne unnötige Zusätze - 1 Portion täglich (500 g Vanille)**edubily**€28.47**4.0★**▲ 169%**](https://www.amazon.de/dp/B0GKHBSW3J) [**Dymatize Elite Casein Protein Pulver Rich Chocolate 1800g Casein Eiweißpulver mit BCAAs**Dymatize**€63.00**4.7★**▲ 151%**](https://www.amazon.de/dp/B00JT8470S) [**PBN - Meal Replacement Chocolate 2.4 kg**Premium Body Nutrition**€23.85**4.4★**▲ 106%**](https://www.amazon.de/dp/B08L75GVYK) [**GymBeam Mizellares Kasein Proteinpulver langsame Absorption fettarm unterstützt Regeneration und Knochengesundheit ideal für Gewichtsabnahme und Muskelaufbau (1000 g Vanille)**GymBeam**€23.91**4.2★**▲ 96%**](https://www.amazon.de/dp/B08P7XJ7S6) [**PBN Vegan Protein Chocolate Hazelnut 1kg Pouch**Premium Body Nutrition**€11.07**3.0★**▲ 92%**](https://www.amazon.de/dp/B07KZ6PQMD)
**~~View all trending →~~**
## **What buyers say about casein proteinpulver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Schmeckt super”*
**Ernährungs Gehalt**13%
*“Bestes Proteinpulver”*
**Geschmack**11%
*“The whey flavour good 7/10”*
**Qualität insgesamt**9%
*“Decent product”*
**Löslichkeit**8%
*“Löslichkeit 10/10”*
**Preis-Leistungs-Verhältnis**7%
*“Overall decent product good for the price”*
**Süße**2%
*“leicht überzogener Süße.”*
**Inhaltsstoffe – insgesamt**2%
*“Die Produkte von ESN sind für mich die besten”*
**beworben Vs Tatsächliches Produkt**2%
*“macht seinen Job”*
**Textur/Konsistenz – insgesamt**1%
*“Konsistenz ok, sehr gute Zusammensetzung”*
### **What buyers complain about **
**Geschmack insgesamt**21%
*“Ungenießbar”*
**Geschmack**12%
*“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”*
**Ernährungs Gehalt**7%
*“Die Nährwerte sind zwar nicht absolut perfekt (es gibt Whey mit etwas mehr Proteinanteil und weniger Kohlenhydraten),”*
**Süße**6%
*“einfach nur brutal süß”*
**Preis-Leistungs-Verhältnis**6%
*“not worth it, auch wenn's günstig ist”*
**Löslichkeit**5%
*“Schlechte Löslichkeit”*
**Textur/Konsistenz – insgesamt**3%
*“nicht ganz so cremig”*
**Künstliche Süßstoffe**2%
*“nur geringe Menge Süßungsmittel (Stevia)”*
**Verdünnt/wässrig**2%
*“etwas pulverig”*
**beworben Vs Tatsächliches Produkt**2%
*“irreführend”*
### **Top return reasons **
**Geschmack**40%
**Preis-Leistungs-Verhältnis**13%
**Süße**13%
**Funktionalität insgesamt**7%
**Vegan/Biologisch**7%
**Auslaufsicher**7%
**Säureregulator/Linderung von Magenschmerzen**7%
**Geschmack insgesamt**7%
## **Common questions**
- **Is casein proteinpulver profitable to sell on Amazon Germany?**
- The niche generates €387K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the casein proteinpulver niche?**
- 25 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in casein proteinpulver?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.
- **When does demand for casein proteinpulver peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the casein proteinpulver niche?**
- Listings span €11.07–€79.88; the average listing price is €35.70 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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