---
title: "Search terms — calcium - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/calcium/search-terms"
last_updated: "2026-08-05T18:39:53.397Z"
locale: en
meta:
  description: "Niche score 51/100 · €643K/yr market · 467K searches/yr · €12.70 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €643K/yr market · 467K searches/yr · €12.70 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — calcium - Flapen"
---

# **calcium**

**Worth a look**

Shows low returns (0.1%), but soft demand (-4.9% this quarter) keeps it on the watch list.

Market size 66Growth 23Conversion 90Competition 33Returns 99Price range 37Avg price 56Brand share 40Review moat 51Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€643K**

€643K/yr · 467K searches

**Avg price**

**Good****€12.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,469.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****€3.23–€22.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

## Search terms