---
title: "Bulk Whey Protein — €310K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/bulk-whey-protein"
last_updated: "2026-08-10T02:42:52.549Z"
locale: en
meta:
description: "Niche score 48/100 · €310K/yr market · 219K searches/yr · €26.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €310K/yr market · 219K searches/yr · €26.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Whey Protein — €310K/yr Amazon DE Niche (2026) - Flapen"
---
# **bulk whey protein**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 23Conversion 61Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 95
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****€26.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€15.45–€55.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€310K**
€310K/yr · 219K searches
**Review moat**
**Bad****4,655.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, bulk whey protein is a €310K/yr Amazon Germany market (219K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk whey protein market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€265K–€331K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Bulk100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/bulk-whey-protein/trend)
## **Top bulk whey protein search terms**
- **bulk whey protein**136K/yr-4.6%4.3% conv. - **bulk protein**34K/yr+1.1%2.7% conv. - **bulk pure whey protein**15K/yr-18.9%4.0% conv. - **bulk whey**11K/yr+8.6%2.7% conv. - **bulk protein pulver**10K/yr-9.6%3.6% conv. - **protein pulver bulk**7K/yr+19.0%2.8% conv. - **whey protein bulk**5K/yr+5.7%2.2% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/bulk-whey-protein/search-terms)
## **Top bulk whey protein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€46K30%€93K45%€139K60%€186K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg**Bulk**€23.98**4.3★9,350 rev](https://www.amazon.de/dp/B00HF63AYA) [2**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**3.6★793 rev](https://www.amazon.de/dp/B0FJS84QDW) [3**Bulk Pure Whey Protein Pulver | Geschmacksneutral | 26g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Vegetarisch | 1kg**Bulk**€21.97**4.2★3,572 rev](https://www.amazon.de/dp/B00SP2ZWF8) [4**Bulk Pure Whey Protein Pulver | Schokolade | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg**Bulk**€23.43**4.2★4,332 rev](https://www.amazon.de/dp/B00HF630Z4) [5**Bulk Vegan Protein Powder Pflanzlicher Protein-Shake Vanilla 1 kg New & Improved Formula**Bulk**€15.45**3.4★535 rev](https://www.amazon.de/dp/B0CQRNN5CZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [**Bulk Vegan Protein Powder Pflanzlicher Protein-Shake Vanilla 1 kg New & Improved Formula**Bulk**€15.45**535 rev2y ago](https://www.amazon.de/dp/B0CQRNN5CZ) [**Bulk Pure Whey Protein Pulver | Geschmacksneutral | 26g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Vegetarisch | 1kg**Bulk**€21.97**3,572 rev11y ago](https://www.amazon.de/dp/B00SP2ZWF8) [**Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 2.5kg**Bulk**€55.07**9,352 rev11y ago](https://www.amazon.de/dp/B00SP3047S) [**Bulk Pure Whey Protein Pulver | Schokolade | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg**Bulk**€23.43**4,332 rev12y ago](https://www.amazon.de/dp/B00HF630Z4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Vegan Protein Powder Pflanzlicher Protein-Shake Vanilla 1 kg New & Improved Formula**Bulk**€15.45**3.4★**▲ 109%**](https://www.amazon.de/dp/B0CQRNN5CZ) [**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**3.6★**▲ 48%**](https://www.amazon.de/dp/B0FJS84QDW) [**Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 2.5kg**Bulk**€55.07**4.3★**▲ 30%**](https://www.amazon.de/dp/B00SP3047S) [**Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg**Bulk**€23.98**4.3★**▲ 16%**](https://www.amazon.de/dp/B00HF63AYA) [**Bulk Pure Whey Protein Pulver | Geschmacksneutral | 26g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Vegetarisch | 1kg**Bulk**€21.97**4.2★**— 9%**](https://www.amazon.de/dp/B00SP2ZWF8)
**~~View all trending →~~**
## **What buyers say about bulk whey protein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**19%
*“Schmeckt mega gut”*
**Geschmack**12%
*“iced latte flavour”*
**Preis-Leistungs-Verhältnis**12%
*“Super Preis / Leistung”*
**Ernährungs Gehalt**11%
*“Bestes Proteinpulver”*
**Löslichkeit**10%
*“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”*
**Qualität insgesamt**6%
*“Qualität Super”*
**Inhaltsstoffe – insgesamt**2%
*“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”*
**beworben Vs Tatsächliches Produkt**1%
*“macht seinen Job”*
**Backen**1%
*“Ich backen damit oft und bin sehr zufrieden”*
**Gesamtgröße**1%
*“Passt”*
### **What buyers complain about **
**Geschmack insgesamt**21%
*“ekelhaft im shake”*
**Geschmack**10%
*“kein guter Geschmack”*
**Ernährungs Gehalt**10%
*“Irreführende Nährwerte – falscher Proteingehalt und keine Rücknahme”*
**Süße**7%
*“Zu süß”*
**Preis-Leistungs-Verhältnis**7%
*“not worth it, auch wenn's günstig ist”*
**Löslichkeit**6%
*“Löst sich überhaupt nicht auf im shaker”*
**Textur/Konsistenz – insgesamt**4%
*“nicht ganz so cremig”*
**Geruch**3%
*“ekelerregend”*
**Künstliche Süßstoffe**3%
*“Beinhaltet Sucralose, ein Süßungsmittel, das 600-mal stärker ist als Zucker”*
**Inhaltsstoffe – insgesamt**2%
*“Irreführende Proteinquellen (Soja-Anteil).”*
### **Top return reasons **
**Funktionalität insgesamt**100%
## **Common questions**
- **Is bulk whey protein profitable to sell on Amazon Germany?**
- The niche generates €310K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bulk whey protein niche?**
- 1 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bulk whey protein?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.
- **When does demand for bulk whey protein peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bulk whey protein niche?**
- Listings span €15.45–€55.07; the average listing price is €26.49 (sweet spot $15–$100). The average incumbent carries 4,656 reviews — the moat a new listing must climb.
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