---
title: "Products — bor - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/bor/products"
last_updated: "2026-08-10T07:21:05.996Z"
locale: en
meta:
  description: "Niche score 44/100 · €290K/yr market · 525K searches/yr · €13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €290K/yr market · 525K searches/yr · €13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — bor - Flapen"
---

# **bor**

**Skip it**

Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 15Conversion 52Competition 15Returns 99Price range 49Avg price 60Brand share 38Review moat 75Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****493.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€13.19**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€290K**

€290K/yr · 525K searches

**Price range**

**Okay****€7.77–€22.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## Products