---
title: "Reviews — body wash men - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/body-wash-men/reviews"
last_updated: "2026-08-10T06:50:58.139Z"
locale: en
meta:
  description: "Niche score 56/100 · €295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €295K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — body wash men - Flapen"
---

# **body wash men**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 23Conversion 82Competition 85Returns 100Price range 42Avg price 21Brand share 57Review moat 47Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****€295K**

€295K/yr · 438K searches

**Review moat**

**Okay****1,752.09**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****€1.48–€24.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€7.62**

avg listing price — sweet spot $15–$100

## Reviews