---
title: "Bartwichse — €90K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/bartwichse"
last_updated: "2026-08-10T04:54:38.119Z"
locale: en
meta:
description: "Niche score 50/100 · €90K/yr market · 67K searches/yr · €13.85 avg price. Soft demand (-17.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €90K/yr market · 67K searches/yr · €13.85 avg price. Soft demand (-17.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bartwichse — €90K/yr Amazon DE Niche (2026) - Flapen"
---
# **bartwichse**
**Worth a look**
Shows low returns (0.3%), but soft demand (-17.7% this quarter) keeps it on the watch list.
Market size 22Growth 16Conversion 85Competition 53Returns 99Price range 58Avg price 65Brand share 36Review moat 40Quality gap 62
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€4.12–€30.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,463.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€90K**
€90K/yr · 67K searches
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bartwichse is a €90K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bartwichse market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€83K–€111K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**13%**
- THE VINTAGE GROOMING CO.39% - Brother's Love18% - Stern16% - Brooklyn Soap Company6% - Rufin Cosmetic4% - Viking Revolution4% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/bartwichse/trend)
## **Top bartwichse search terms**
- **bartwichse**28K/yr-22.7%11.2% conv. - **the vintage grooming co.**7K/yr-2.6%2.0% conv. - **ungarische bartwichse**6K/yr-12.1%15.4% conv. - **death grip**5K/yr+1.3%6.8% conv. - **schnurrbart wachs**6K/yr-16.6%6.1% conv. - **moustache wax**6K/yr-24.9%5.1% conv. - **bartwichse extra stark**3K/yr-3.6%7.2% conv. - **bayrische bartwichse**3K/yr+1.0%9.7% conv. - **bartwichse schnurrbart**4K/yr-70.9%6.2% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/bartwichse/search-terms)
## **Top bartwichse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€4K10%€9K15%€13K20%€18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip**THE VINTAGE GROOMING CO.**€16.70**4.5★3,193 rev](https://www.amazon.de/dp/B08KJRRYJN) [2**Brother`s Love 9317 Schnurrbartwichse clear 10ml**Brother's Love**€6.49**4.4★354 rev](https://www.amazon.de/dp/B000Q7BC36) [3**Stern Ungarische Bartwichse Wachs farblos 13g**Stern**€6.09**4.2★1,393 rev](https://www.amazon.de/dp/B001167NE8) [4**Death Grip Bartwichse Extra Starker Halt Wärme erforderlich Wettbewerbsqualität Schnurrbartwachs für Lenkerschnurrbart Styling Formen & Training | Extra Festes Moustache Wax 1oz**THE VINTAGE GROOMING CO.**€16.76**4.5★3,193 rev](https://www.amazon.de/dp/B00XIIWDGA) [5**Rufin Brother`s Love Bartwichse 6x10 ml clear Sparpack**Rufin Cosmetic**€30.02**4.8★320 rev](https://www.amazon.de/dp/B01IC2V7RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz**Brooklyn Soap Company**€6.74**1,366 rev5mo ago](https://www.amazon.de/dp/B0GL986KLQ) [**Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip**THE VINTAGE GROOMING CO.**€7.02**179 rev1y ago](https://www.amazon.de/dp/B0F7J15883) [**THE VINTAGE GROOMING CO. Death Grip Haar-Pomade für Männer & großes Taschenkamm-Set aus Metall 57 g Haar-Pomade und 12 7 x 3 2 cm Metallkamm**THE VINTAGE GROOMING CO.**€15.32**29 rev1y ago](https://www.amazon.de/dp/B0F1W3695F) [**Defender Schnurrbart-Balsam und Defender Schnurrbartschutz-Set 57 ml Schnurrbart-Balsam und Schnurrbart-Trinkschutz**THE VINTAGE GROOMING CO.**€15.16**138 rev1y ago](https://www.amazon.de/dp/B0F1W3BBXJ) [**THE VINTAGE GROOMING CO. Death Grip Platinum Edition Schnurrbartkamm für Herren**THE VINTAGE GROOMING CO.**€15.83**242 rev2y ago](https://www.amazon.de/dp/B0CZ4H5GVG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE VINTAGE GROOMING CO. Death Grip Haar-Pomade für Männer & großes Taschenkamm-Set aus Metall 57 g Haar-Pomade und 12 7 x 3 2 cm Metallkamm**THE VINTAGE GROOMING CO.**€15.32**4.7★**▲ 385%**](https://www.amazon.de/dp/B0F1W3695F) [**Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz**Brooklyn Soap Company**€6.74**4.3★**▲ 324%**](https://www.amazon.de/dp/B0GL986KLQ) [**6er Ungarische Bartwichse farblos Moustache Wax Stern Bremen 13 g**Stern**€29.79**4.4★**▲ 95%**](https://www.amazon.de/dp/B08158HFR8) [**Viking Revolution - Bart Balsam mit Sandelholzduft & Argan- & Jojobaöl - Bartwachs - Stylt Stärkt & Macht Bärte & Schnurrbärte Weich - Geschenke Für Männer- Cedar & Pine - 57 g**Viking Revolution**€8.05**4.2★**▲ 53%**](https://www.amazon.de/dp/B07CN7PL2G) [**THE VINTAGE GROOMING CO. Death Grip Platinum Edition Schnurrbartkamm für Herren**THE VINTAGE GROOMING CO.**€15.83**4.6★**▲ 34%**](https://www.amazon.de/dp/B0CZ4H5GVG)
**~~View all trending →~~**
## **What buyers say about bartwichse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**30%
*“Duft”*
**Qualität insgesamt**17%
*“Simply the best”*
**Benutzerfreundlichkeit**6%
*“einfacher Handhabung”*
**Form/Stil**4%
*“Die Styling-Eigenschaften sind hervorragend: Es lässt sich nach kurzem Anwärmen (Mit einem Föhn kurz angewärmt, lässt es sich kinderleicht verteilen.) super verarbeiten und bringt selbst widerspenstige Barthaare perfekt in Form.”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie erwartet”*
**Haarstyling**4%
*“Gute Bartwichse zum Bartstyling”*
**Haltbarkeit**3%
*“standhaft”*
**Weiches Gefühl**3%
*“wirklich angenehm und nicht zu aufdringlich”*
**Preis-Leistungs-Verhältnis**3%
*“Für den Preis wirklich ok”*
**Einfache Reinigung**2%
*“Funktioniert super, Wachs löst sich auf und lässt sich gut raus waschen”*
### **What buyers complain about **
**Geruch**22%
*“Riecht absolut null nach Kiefer”*
**Hartes Gefühl**8%
*“Hart wie Kerzenwachs”*
**Benutzerfreundlichkeit**8%
*“Völlig unbrauchbar”*
**Preis-Leistungs-Verhältnis**5%
*“Kleine Dose, hoher Preis”*
**Qualität insgesamt**4%
*“schlechte Qualität”*
**Form/Stil**3%
*“für styling ungeeignet”*
**Stärke**3%
*“Hätte mehr Halt erwartet”*
**Allergien**2%
*“Reagiere leider stark allergisch”*
**Einfache Reinigung**2%
*“musste es postwendend wieder runterwaschen, war für mich nicht erträglich”*
**Feucht/Trocken**2%
*“Das Produkt kam vertrocknet und krümelig, nicht benutzbar an”*
### **Top return reasons **
**Geruch**29%
**beworben Vs Tatsächliches Produkt**13%
**Funktionalität insgesamt**9%
**Auslaufsicher**5%
**Qualität insgesamt**5%
**Benutzerfreundlichkeit**5%
**Hartes Gefühl**4%
**Produktzustand**4%
**Weiches Gefühl**3%
**Ölig/fettig**3%
## **Common questions**
- **Is bartwichse profitable to sell on Amazon Germany?**
- The niche generates €90K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bartwichse niche?**
- 14 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in bartwichse?**
- Top complaints mined from reviews: Geruch, Hartes Gefühl, Benutzerfreundlichkeit. The return rate is 0.3%.
- **When does demand for bartwichse peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bartwichse niche?**
- Listings span €4.12–€30.02; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 2,463 reviews — the moat a new listing must climb.
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