---
title: "Trend — baking soda - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/baking-soda/trend"
last_updated: "2026-08-05T19:23:56.572Z"
locale: en
meta:
  description: "Niche score 48/100 · €402K/yr market · 506K searches/yr · €11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · €402K/yr market · 506K searches/yr · €11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — baking soda - Flapen"
---

# **baking soda**

**Skip it**

Soft demand (-7.9% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 21Conversion 73Competition 43Returns 100Price range 35Avg price 48Brand share 47Review moat 45Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€402K**

€402K/yr · 506K searches

**Avg price**

**Okay****€11.80**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,045.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****€1.43–€22.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.9%**

90-day search growth — must beat 0% to launch

## Trend