---
title: "Babyliss Haarschneider — €425K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/babyliss-haarschneider"
last_updated: "2026-08-10T00:07:03.997Z"
locale: en
meta:
description: "Niche score 42/100 · €425K/yr market · 264K searches/yr · €89.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €425K/yr market · 264K searches/yr · €89.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Babyliss Haarschneider — €425K/yr Amazon DE Niche (2026) - Flapen"
---
# **babyliss haarschneider**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 16Conversion 22Competition 54Returns 36Price range 45Avg price 79Brand share 0Review moat 58Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€89.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,193.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€425K**
€425K/yr · 264K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€23.29–€192.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, babyliss haarschneider is a €425K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **babyliss haarschneider market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€270K–€360K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#381**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**196**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 87%
**Open market**
**0%**
- BaByliss55% - BaBylissPRO43% - SUPRENT1% - Remington1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/babyliss-haarschneider/trend)
## **Top babyliss haarschneider search terms**
- **babyliss trimmer**75K/yr-20.4%0.9% conv. - **babyliss haarschneider**55K/yr-23.3%2.1% conv. - **babyliss shaver**19K/yr-24.3%1.8% conv. - **babyliss pro 4artists**12K/yr+15.6%1.4% conv. - **babyliss clipper**21K/yr-31.6%0.7% conv. - **babyliss rasierer herren**12K/yr-6.7%1.8% conv. - **haarschneidemaschine babyliss**13K/yr-16.2%2.5% conv. - **babyliss pro trimmer**11K/yr-22.4%0.7% conv. - **babylisspro**7K/yr+6.1%0.6% conv. - **babyliss rasierer**9K/yr-6.6%1.6% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/babyliss-haarschneider/search-terms)
## **Top babyliss haarschneider products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€17K8%€34K12%€51K16%€68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BaByliss Super-X Metal Kabelloser Haarschneider Japanische Stahlklingen 10 Aufsteckkämme 2 Kammführungen Lithium-Akku digitales Display Metallgehäuse Schwarz E996E**BaByliss**€60.82**4.1★2,072 rev](https://www.amazon.de/dp/B098XWWYDJ) [2**BabylissPro 4Art. Doppelfolienrasierer FOILFX Gold**BaBylissPRO**€86.03**4.4★168 rev](https://www.amazon.de/dp/B00KXZWYAQ) [3**BaByliss Japanese Steel Haarschneider Lithium-Akku 160 Minuten Laufzeit 3 Stunden volle Ladezeit inklusive Hartschalenkoffer Schwarz E990E**BaByliss**€52.76**4.4★3,350 rev](https://www.amazon.de/dp/B084QZ3QSM) [4**BaByliss Lithium Performance Haarschneider Kabellose Profi-Leistung 45 Längeneinstellungen (0 628 mm) Lithium-Akku Dunkelblau/Gold E986E**BaByliss**€40.68**4.4★4,390 rev](https://www.amazon.de/dp/B07ZHP5JQX) [5**BaByliss Super-X Metal 15-in-1- Multi-Trimmer Kabelloses Grooming-Kit inklusive Barttrimmer und Nasenhaarschneider wasserdicht Geschenk für Männer Silber/Grau MT996E**BaByliss**€61.77**3.6★812 rev](https://www.amazon.de/dp/B098XWGVX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BaByliss SuperX EinzelfolienRasierer für Herren Ultragründliche Rasur Japanische Stahlfolie Kabellos mit LithiumIonenAkku Nass & Trocken IPX7 USBC wiederaufladbar FS996SE**BaByliss**€52.63**17 rev2mo ago](https://www.amazon.de/dp/B0GXBDN26P) [**BaBylissPRO x Tomb45 Haarschneidemaschine für Herren kabellos aufladbar**BaBylissPRO**€192.46**249 rev1y ago](https://www.amazon.de/dp/B0DV1C6PZF) [**BaBylissPRO FXONE GOLDFX All Metal Trimmer**BaBylissPRO**€153.41**219 rev1y ago](https://www.amazon.de/dp/B0CFSQJZ3Z) [**BaByliss Lithium Power 11-in-1 Multi-Trimmer Kabelloses Grooming-Kit mit Barttrimmer und Nasenhaarschneider wasserdicht ideal als Geschenk für Männer Schwarz/Grau MT812E**BaByliss**€38.65**212 rev2y ago](https://www.amazon.de/dp/B0D6Z35GZ8) [**BaByliss Super-X Metall Stoppel & Barttrimmer Professionelles Grooming-Tool mit japanischer Stahl Skeleton TKlinge LithiumIonenAkku 5 Stunden kabellose Laufzeit wasserdicht T996E**BaByliss**€50.17**242 rev2y ago](https://www.amazon.de/dp/B0CS4JRSQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaByliss SuperX EinzelfolienRasierer für Herren Ultragründliche Rasur Japanische Stahlfolie Kabellos mit LithiumIonenAkku Nass & Trocken IPX7 USBC wiederaufladbar FS996SE**BaByliss**€52.63**4.2★**▲ 385%**](https://www.amazon.de/dp/B0GXBDN26P) [**BaBylissPRO x Tomb45 Haarschneidemaschine für Herren kabellos aufladbar**BaBylissPRO**€192.46**4.8★**▲ 119%**](https://www.amazon.de/dp/B0DV1C6PZF) [**BaByliss Shaver FOIL FX02 GUNSTEEL Metal Schwarz Estandar**BaBylissPRO**€96.19**4.5★**▲ 114%**](https://www.amazon.de/dp/B08FXKQM86) [**Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close BABFS2U**BaByliss**€102.87**4.3★**▲ 93%**](https://www.amazon.de/dp/B07VCFC67W) [**BabylissPro 4Art. Doppelfolienrasierer FOILFX Gold**BaBylissPRO**€86.03**4.4★**▲ 50%**](https://www.amazon.de/dp/B00KXZWYAQ)
**~~View all trending →~~**
## **What buyers say about babyliss haarschneider**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Super Produkt”*
**Akkulaufzeit**12%
*“Akku ist super”*
**Preis-Leistungs-Verhältnis**11%
*“Preis/Leistung Ok”*
**Benutzerfreundlichkeit**9%
*“Ois easy”*
**beworben Vs Tatsächliches Produkt**5%
*“Tut was er soll”*
**Add-Ons/Anhänge**5%
*“viele Aufsätze, einfach zu benutzen, gerne wieder”*
**Stärke**2%
*“Leistungsstarke Maschinen super Power”*
**Einfache Reinigung**2%
*“Das Beste an dem Gerät ist der schöne Alu Koffer wo man Alles schön aufgeräumt verpacken kann”*
**Gesamtgröße**2%
*“Geht fit”*
**Griff**2%
*“liegt super in der Hand”*
### **What buyers complain about **
**Qualität insgesamt**18%
*“unzuverlässiges Produkt”*
**Haltbarkeit**14%
*“Haltbarkeit nicht gut”*
**Akkulaufzeit**13%
*“Akku defekt nach 5 monaten”*
**Preis-Leistungs-Verhältnis**9%
*“Verschwendetes Geld”*
**Funktionalität insgesamt**4%
*“Ohne Funktion”*
**Aufladen**4%
*“der Akku lässt sich nicht mehr laden bzw. er hält 5Minuten”*
**Heizung**3%
*“Gerät wird unfassbar heiß nach 5 min”*
**Produktzustand**3%
*“Benutzten Artikel mit Haar-Resten erhalten”*
**Einfache Reinigung**3%
*“Im Vergleich zum vorherigen Produkt lässt sich der Schneidkopf nicht zur Reinigung zerlegen”*
**Stärke**2%
*“Trimmer bischen schwach”*
### **Top return reasons **
**Funktionalität insgesamt**14%
**Qualität insgesamt**13%
**Produktzustand**10%
**Gesamtgröße**8%
**Defekt Material/Teile**7%
**Add-Ons/Anhänge**6%
**Aufladen**6%
**beworben Vs Tatsächliches Produkt**4%
**Heizung**4%
**Schärfe**3%
## **Common questions**
- **Is babyliss haarschneider profitable to sell on Amazon Germany?**
- The niche generates €425K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the babyliss haarschneider niche?**
- 4 brands and 196 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in babyliss haarschneider?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Akkulaufzeit. The return rate is 4.1%.
- **When does demand for babyliss haarschneider peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the babyliss haarschneider niche?**
- Listings span €23.29–€192.46; the average listing price is €89.97 (sweet spot $15–$100). The average incumbent carries 1,194 reviews — the moat a new listing must climb.
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