---
title: "Avene — €382K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/avene"
last_updated: "2026-08-09T18:59:20.264Z"
locale: en
meta:
description: "Niche score 54/100 · €382K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €382K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Avene — €382K/yr Amazon DE Niche (2026) - Flapen"
---
# **avene**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 55Growth 49Conversion 59Competition 57Returns 99Price range 67Avg price 80Brand share 3Review moat 37Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€17.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.17–€32.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€382K**
€382K/yr · 437K searches
**Growth**
**Okay****+19.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,817.03**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, avene is a €382K/yr Amazon Germany market (437K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avene market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **€343K–€429K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#586**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **36%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**152**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 84%
**Open market**
**0%**
- Avene82% - La Roche-Posay12% - Geek & Gorgeous2% - lavera2% - BABOR1% - Uriage1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/avene/trend)
## **Top avene search terms**
- **avene**199K/yr-1.1%1.9% conv. - **thermalwasser spray**42K/yr+240.7%5.5% conv. - **avene thermalwasser spray**33K/yr+104.2%9.6% conv. - **aven**63K/yr-23.9%0.1% conv. - **avene gesichtscreme**37K/yr-28.6%3.4% conv. - **thermalwasser spray gesicht**10K/yr+112.3%6.9% conv. - **thermalwasser**9K/yr+41.4%4.1% conv. - **avene creme**11K/yr-38.7%2.6% conv. - **thermal water spray**3K/yr+115.6%4.2% conv. - **termalwasserspray**3K/yr+238.4%5.2% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/avene/search-terms)
## **Top avene products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€15K8%€31K12%€46K16%€61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml**Avene**€15.14**4.8★178 rev](https://www.amazon.de/dp/B00KTGFZKA) [2**Avene Avène Eau Thermale Spring For Sensitive Skin Thermal Water 300 ml**Avene**€8.64**4.7★2,389 rev](https://www.amazon.de/dp/B07B7DT52Z) [3**La Roche Posay Thermalwasser-Spray Hautberuhigendes erfrischendes und reizlinderndes Thermalwasser für Gesicht und Körper in der Sprühflasche Thermalspray Fixierspray für Make-up 300 ml**La Roche-Posay**€10.57**4.7★14,216 rev](https://www.amazon.de/dp/B000V3O732) [4**Avène Eau Thermalwasser Spray Süß 300 ml**Avene**€11.18**4.7★11,044 rev](https://www.amazon.de/dp/B000UF2YUY) [5**Avene Crme Riche Hydratante Gesichtscreme 1er Pack (40ml)**Avene**€19.52**4.6★1,744 rev](https://www.amazon.de/dp/B000Q34PES)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml**Avene**€26.23**38 rev4mo ago](https://www.amazon.de/dp/B0GMXGMX8F) [**AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml**Avene**€23.37**77 rev1y ago](https://www.amazon.de/dp/B0DWPCRGH1) [**AVÈNE Hydrance - BOOST Feuchtigkeitsspendendes Serum-Konzentrat - Mit Hyaluronsäure Niacinamid & Avène Thermalwasser - 48h Feuchtigkeit - Feuchtigkeitsarme Haut - 30ml**Avene**€23.95**641 rev3y ago](https://www.amazon.de/dp/B0BQXCV1HD) [**AVÈNE Hyaluron Activ B3 - Aufpolsterndes Serum-Konzentrat - Sichtbar straffend - Reduziert Falten - Mit reiner Hyaluronsäure - 94% natürliche Inhaltsstoffe - Vegan - 30 ml**Avene**€32.24**1,507 rev3y ago](https://www.amazon.de/dp/B0BNLZ4FFZ) [**Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche**Geek & Gorgeous**€6.91**549 rev3y ago](https://www.amazon.de/dp/B09HG9HV71)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml**Avene**€26.23**4.2★**▲ 192%**](https://www.amazon.de/dp/B0GMXGMX8F) [**Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche**Geek & Gorgeous**€6.91**4.4★**▲ 170%**](https://www.amazon.de/dp/B09HG9HV71) [**Avène Eau Thermale Thermalwasser - 6x 50ml Sprühdose**Avene**€32.76**4.4★**▲ 97%**](https://www.amazon.de/dp/B07FM6B512) [**AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml**Avene**€23.37**4.4★**▲ 82%**](https://www.amazon.de/dp/B0DWPCRGH1) [**AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml**Avene**€15.14**4.8★**▲ 58%**](https://www.amazon.de/dp/B00KTGFZKA)
**~~View all trending →~~**
## **What buyers say about avene**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für Mischhaut**14%
*“Hält meine Rosacea super in Schach”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Eignung für trockene Haut**9%
*“Für empfindliche, trockene und rissige Haut das Beste, was es auf dem Markt gibt”*
**Feucht/Trocken**9%
*“Spendet den ganzen Tag Feuchtigkeit”*
**beworben Vs Tatsächliches Produkt**7%
*“Wie erhofft”*
**Komfort insgesamt**4%
*“Alles in allem sehr angenehm”*
**Allergien**4%
*“auch sehr gut, vor allem für Allergiker.”*
**Benutzerfreundlichkeit**4%
*“Praktisch”*
**Geruch**3%
*“Riecht neutral”*
**Reinigung**3%
*“Das große Zuhause zum reinigen”*
### **What buyers complain about **
**Allergien**10%
*“Natürlich muss man immer die Ursache der Haut Irritation beachten”*
**Farbe**7%
*“Blaue flüssigkeit”*
**Qualität insgesamt**7%
*“Schlechte Qualität, bestelle regelmäßig”*
**Preis-Leistungs-Verhältnis**6%
*“Sehr teuer”*
**Haftung/Klebrigkeit**6%
*“Klebt mir leider zu viel”*
**Textur/Konsistenz – insgesamt**5%
*“Creme unbrauchbar wegen wässriger Konsistenz”*
**Verdünnt/wässrig**5%
*“Creme war flüssig”*
**Feucht/Trocken**4%
*“Trocknet die Haut aus”*
**beworben Vs Tatsächliches Produkt**4%
*“Beschreibung unklar”*
**Benutzerfreundlichkeit**4%
*“So unbrauchbar”*
### **Top return reasons **
**Verdünnt/wässrig**17%
**Textur/Konsistenz – insgesamt**15%
**Funktionalität insgesamt**10%
**Defekt Material/Teile**8%
**Feucht/Trocken**8%
**Auslaufsicher**7%
**Wasserbeständigkeit**6%
**Benutzerfreundlichkeit**5%
**Farbe**5%
**Dicke**2%
## **Common questions**
- **Is avene profitable to sell on Amazon Germany?**
- The niche generates €382K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the avene niche?**
- 6 brands and 152 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in avene?**
- Top complaints mined from reviews: Allergien, Farbe, Qualität insgesamt. The return rate is 0.2%.
- **When does demand for avene peak?**
- Demand peaks in Mar–Jun–Jul; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the avene niche?**
- Listings span €6.17–€32.76; the average listing price is €17.17 (sweet spot $15–$100). The average incumbent carries 2,817 reviews — the moat a new listing must climb.
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