---
title: "Aquaphor — €283K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/aquaphor"
last_updated: "2026-08-10T01:19:23.816Z"
locale: en
meta:
description: "Niche score 44/100 · €283K/yr market · 229K searches/yr · €12.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €283K/yr market · 229K searches/yr · €12.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aquaphor — €283K/yr Amazon DE Niche (2026) - Flapen"
---
# **aquaphor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 9Conversion 86Competition 51Returns 99Price range 50Avg price 57Brand share 0Review moat 20Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€12.86**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€283K**
€283K/yr · 229K searches
**Price range**
**Good****€4.53–€25.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,243.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-31.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, aquaphor is a €283K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aquaphor market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€257K–€322K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#917**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**0%**
- Eucerin54% - Aquaphor43% - La Roche-Posay2% - AQUAPHOR1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/aquaphor/trend)
## **Top aquaphor search terms**
- **aquaphor**112K/yr-29.8%6.3% conv. - **eucerin aquaphor**36K/yr-40.1%11.4% conv. - **aquaphor lip balm**22K/yr-36.5%10.3% conv. - **aquaphor healing ointment**8K/yr+12.0%7.5% conv. - **eucerin lippenpflege**11K/yr-40.6%15.4% conv. - **aquaphor eucerin**10K/yr-41.1%11.2% conv. - **eucerin aquaphor protect & repair salbe**8K/yr-17.0%16.5% conv. - **eucerin lip repair**6K/yr-40.1%12.9% conv. - **eucerin aquaphor lippenpflege**4K/yr-40.9%11.9% conv. - **eucerin acute lip balm**4K/yr-30.2%18.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/aquaphor/search-terms)
## **Top aquaphor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€11K8%€23K12%€34K16%€45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Aquaphor Protect & Repair Salbe 45 ml Feuchtigkeitspflege**Eucerin**€10.25**4.6★1,682 rev](https://www.amazon.de/dp/B011OJ4RJK) [2**Aquaphor Healing Skin Ointment 1.75 oz**Aquaphor**€11.79**4.6★5,252 rev](https://www.amazon.de/dp/B000YMFXX8) [3**Eucerin Aquaphor Protect & Repair Salbe 220 ml Feuchtigkeitscreme zur Hautregeneration für Körper und Gesicht beruhigende Hautpflege ohne Duftstoffe für stark beanspruchte Haut**Eucerin**€20.15**4.6★830 rev](https://www.amazon.de/dp/B07HMGVSWQ) [4**Aquaphor 46226 Heilsalbe Hautschutz 14Oz Gewicht**Aquaphor**€24.33**4.5★81,568 rev](https://www.amazon.de/dp/B006IB5T4W) [5**EUCERIN Aquaphor Protect & Repair Salbe 2X10 ml**Eucerin**€8.10**4.7★357 rev](https://www.amazon.de/dp/B07JKS9SYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**€20.02**15,400 rev1y ago](https://www.amazon.de/dp/B09RYRCXKM) [**Aquaphor Lip Repair Stick Beruhigt trockene rissige Lippen 2 Stäbchen**Aquaphor**€14.73**26,751 rev2y ago](https://www.amazon.de/dp/B07SRRLVQ1) [**Eucerin Aquaphor - Sos Riparatore Labbra 10ml**Eucerin**€6.86**861 rev5y ago](https://www.amazon.de/dp/B08JB5L1HY) [**Eucerin Aquaphor Spray Corporal 250Ml**Eucerin**€19.01**92 rev5y ago](https://www.amazon.de/dp/B08HM7CYJF) [**Eucerin Aquaphor Sos Lippenregenerator 10ml**Eucerin**€6.65**500 rev6y ago](https://www.amazon.de/dp/B08BFK2WWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin Lip Repair 10 ml beruhigende Lippenpflege mit Dexpanthenol und Bisabolol feuchtigkeitsspendender Lippenbalsam für trockene und rissige Lippen**Eucerin**€7.07**4.0★**▲ 160%**](https://www.amazon.de/dp/B00HR3SEBA) [**Eucerin Pomada Reparadora Aquaphor 45 Ml (1Er Pack)**Eucerin**€9.96**4.6★**▲ 138%**](https://www.amazon.de/dp/B07L41H7SN) [**Eucerin Aquaphor Protect & Repair Salbe 220 ml Feuchtigkeitscreme zur Hautregeneration für Körper und Gesicht beruhigende Hautpflege ohne Duftstoffe für stark beanspruchte Haut**Eucerin**€20.15**4.6★**▲ 86%**](https://www.amazon.de/dp/B07HMGVSWQ) [**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**€20.02**4.8★**▲ 85%**](https://www.amazon.de/dp/B09RYRCXKM) [**Aquaphor Lip Repair Dry Chapped Lip Balm 0.35 oz by Aquaphor**Aquaphor**€8.10**4.5★**▲ 46%**](https://www.amazon.de/dp/B009NW867A)
**~~View all trending →~~**
## **What buyers say about aquaphor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Top Produkt”*
**Feucht/Trocken**13%
*“Bestes Produkt bei trockenen Lippen”*
**Eignung für trockene Haut**9%
*“Diese Pflege hält feucht”*
**Eignung für Mischhaut**8%
*“Super bei aktueller Aknetherapie”*
**Filterung**7%
*“Gute Filter”*
**beworben Vs Tatsächliches Produkt**6%
*“Hält, was es verspricht”*
**Weiches Gefühl**4%
*“Haut fühlt sich weich und glatt an, so ein richtiger Glow”*
**Saugfähigkeit**3%
*“Er zieht super schnell ein, pflegt intensiv mit Urea und Panthenol, und nach 2-3 Tagen waren die Risse fast weg”*
**Schutz**3%
*“Sehr wirkungsvolle Creme zum Aufbau der Barriere egal an welcher Körperstelle”*
**Allergien**3%
*“Super bei Neurodermitis”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**17%
*“Preis-Leistung nicht gut”*
**Funktionalität insgesamt**10%
*“Hilft leider nicht gegen Kalk”*
**Allergien**9%
*“geschwollene Augen”*
**Ölig/fettig**7%
*“fettig/schmierig”*
**Rückstand**5%
*“Entfernt lästige hautreste auf den lippen”*
**Feucht/Trocken**5%
*“Ich empfinde ihn auch nicht als besonders befeuchtend, pflegend oder heilend”*
**Saugfähigkeit**5%
*“Zieht nicht ein”*
**Produktzustand**3%
*“Benutzes Produkt”*
**Sprachprobleme**3%
*“Jedoch wird das Produkt nicht mal in deutschsprachiger Aufmachung geliefert”*
**Qualität insgesamt**3%
*“nicht das beste.”*
### **Top return reasons **
**Geruch**14%
**beworben Vs Tatsächliches Produkt**10%
**Funktionalität insgesamt**9%
**Gesamtgröße**8%
**Eignung für trockene Haut**6%
**Produktzustand**5%
**Qualität insgesamt**5%
**Ölig/fettig**5%
**Filterung**5%
**Sprachprobleme**5%
## **Common questions**
- **Is aquaphor profitable to sell on Amazon Germany?**
- The niche generates €283K/yr across 23 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the aquaphor niche?**
- 4 brands and 183 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aquaphor?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Allergien. The return rate is 0.2%.
- **When does demand for aquaphor peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the aquaphor niche?**
- Listings span €4.53–€25.46; the average listing price is €12.86 (sweet spot $15–$100). The average incumbent carries 13,243 reviews — the moat a new listing must climb.
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