---
title: "Trend — anua niacinamide serum - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/anua-niacinamide-serum/trend"
last_updated: "2026-08-05T19:03:12.072Z"
locale: en
meta:
  description: "Niche score 50/100 · €84K/yr market · 84K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €84K/yr market · 84K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anua niacinamide serum - Flapen"
---

# **anua niacinamide serum**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 21Growth 71Conversion 64Competition 15Returns 99Price range 78Avg price 81Brand share 11Review moat 25Quality gap 77

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€17.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€12.57–€23.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,182.64**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€84K**

€84K/yr · 84K searches

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend