---
title: "Amethyst — €69K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/amethyst"
last_updated: "2026-08-09T20:11:13.228Z"
locale: en
meta:
description: "Niche score 47/100 · €69K/yr market · 217K searches/yr · €17.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €69K/yr market · 217K searches/yr · €17.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amethyst — €69K/yr Amazon DE Niche (2026) - Flapen"
---
# **amethyst**
**Skip it**
Soft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 11Conversion 23Competition 59Returns 77Price range 77Avg price 81Brand share 66Review moat 73Quality gap 57
**Avg price**
**Great****€17.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€4.78–€50.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****599.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€69K**
€69K/yr · 217K searches
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, amethyst is a €69K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€70K–€87K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- PURAJA25% - Lebensquelle Plus14% - Deep Purple Project10% - Nvzi8% - Anima8% - XIANNVXI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/amethyst/trend)
## **Top amethyst search terms**
- **amethyst**119K/yr-28.1%1.1% conv. - **amethyst stein**49K/yr-18.8%1.9% conv. - **amethyst druse**26K/yr-39.0%0.9% conv. - **amethyst druse groß xxl**5K/yr-35.3%0.2% conv. - **amethyst geode**4K/yr-17.3%0.2% conv. - **ametist steine echt**4K/yr-22.0%2.0% conv. - **amethyst stein echt**5K/yr-7.1%1.2% conv. - **amethyst kaufen**4K/yr-60.5%0.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/amethyst/search-terms)
## **Top amethyst products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€14K30%€21K40%€28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURAJA Edelstein Anhänger aus echtem Naturstein: Amethyst | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien**PURAJA**€12.26**4.4★1,240 rev](https://www.amazon.de/dp/B0CSFVRR4Z) [2**Deep Purple Project Amethyst Druse Stein Echt (250 gramm bis 500) Amethyst Geode Groß Kristalldruse aus Uruguay**Deep Purple Project**€46.94**4.4★1,565 rev](https://www.amazon.de/dp/B07FW18GLZ) [3**Amethyst Kristalle | 100% naturbelassene Drusenstücke | 3er Set**Lebensquelle Plus**€10.74**4.5★677 rev](https://www.amazon.de/dp/B09794CTQR) [4**Nvzi Amethyst Druse Amethyst Stein Amethyst Kristalle Bergkristall Rohstein Roher Amethyst Natürliche Amethyst-Geodenhöhlen Kristalle Heilsteine Kristalle Heilsteine(50G)**Nvzi**€6.77**4.3★279 rev](https://www.amazon.de/dp/B0CTMJ1J2Y) [5**PURAJA Amethyst Edelsteine Set | Naturbelassene Premium Rohsteine | Vielseitige Verwendung als Wassersteine Heilsteine Chakrasteine | Sortenreine Kristalle**PURAJA**€15.51**4.4★55 rev](https://www.amazon.de/dp/B092M62TZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anima Amethyst Kristall Groß 45 cm Tiefvioletter Naturbelassener Roher Amethyst stein für Frieden Clarity Sleep & Intuition - Ethisch Gewonnen Präsentiert in Eleganter Geschenkbox**Anima**€8.32**497 rev1y ago](https://www.amazon.de/dp/B0F5WZXXW2) [**XIANNVXI Amethyst Druse Herz Amethyst Stein Herz Groß Kristalle Heilsteine Herzen Druse Stein Kristall Roh Ametist Steine Echt Herzstein Meditation Lila Deko Valentinstag UnregelmäßIge 4-5cm Geoden**XIANNVXI**€11.42**95 rev1y ago](https://www.amazon.de/dp/B0DMVZ2DGT) [**QINJIEJIE Amethyst Große Kristall Rohstein 2 Stück 100% Natursteine Kristalle Raw Amethyst Stein Premium Wasserstein für Meditation Reiki Dekosteine**QINJIEJIE**€8.65**181 rev1y ago](https://www.amazon.de/dp/B0D7PTRCFK) [**Anima Premium Amethyst Stein Set Amethyst-Turm Cluster und Rohkristall Große Kristalle und Heilsteine in Holzbox Ideales spirituelles Geschenk für Frauen zur Meditation und erholsamen Schlaf**Anima**€21.39**1,521 rev1y ago](https://www.amazon.de/dp/B0DHBV4WCQ) [**AWARDSEN 1 PCS 2.4 Amethyst Edelsteine Groß Violett Kristall Oval Heilung Kristall für Reiki Heilung Wiccan Lieferungen Balancing Meditation Zubehör**AWARDSEN**€11.66**176 rev1y ago](https://www.amazon.de/dp/B0D1FQ43ZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**immobird Schmuck Set Damen Februar Natürliche Amethyst Geburtssteine Silber 925 Kette Und Ohrringe Set Rose Design Geschenke für Mama Frauen Februar - Amethyst**immobird**€37.06**4.3★**▲ 197%**](https://www.amazon.de/dp/B0CCS3NNZC) [**BERGERLIN Amethyst Armband Perlenarmband aus echtem Naturstein und mit 925 Sterling Silberperle**BERGERLIN**€19.43**4.5★**▲ 183%**](https://www.amazon.de/dp/B07SK9ZVH3) [**BERGERLIN Amethyst Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe S**BERGERLIN**€22.17**4.5★**▲ 158%**](https://www.amazon.de/dp/B0886K93SK) [**Echter Amethyst Tropfenanhänger mit gewachstem Baumwollband - Gebohrter Trommelstein - Drehverschluss aus Edelstahl (Amethyst 45)**LAKADA**€10.07**4.5★**▲ 157%**](https://www.amazon.de/dp/B0D7MWV5XV) [**PURAJA Edelstein Anhänger aus echtem Naturstein: Amethyst | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien**PURAJA**€12.26**4.4★**▲ 149%**](https://www.amazon.de/dp/B0CSFVRR4Z)
**~~View all trending →~~**
## **What buyers say about amethyst**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Schön gemacht”*
**Preis-Leistungs-Verhältnis**12%
*“Preiswert”*
**Energieniveau**6%
*“Zum Kaufen 👌🏼 Pure Energie”*
**Kostbarer Edelstein**6%
*“Guter Amethyst, standhafte Form”*
**Griff**6%
*“Wunderschön und so fein in der Hand”*
**Stärke**6%
*“Er ist sehr brav”*
**Ketten/Schlüsselqualität**6%
*“Passt sehr gut zu Kette”*
**Komfort insgesamt**6%
*“Sehr schöner Stein, liegt angenehm in der Hand, alles bestens”*
**Gesamtgröße**3%
*“Die Größe passt”*
**Metall Authentizität**3%
*“Kraftstein”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Schade der Stein ist leider etwas klein”*
**Qualität insgesamt**8%
*“Mangelnde Qualität”*
**beworben Vs Tatsächliches Produkt**8%
*“Anders als auf dem Bild”*
**Mineralien**8%
*“Leider war das Mineral zu weit abgeschliffen”*
**Helligkeit/Glanz/Glühen**8%
*“der Glanz ist auch nicht überragend!!!!”*
**Defekt Material/Teile**8%
*“Leider war ein Stück von einem Stein abgebrochen”*
**Preis-Leistungs-Verhältnis**8%
*“Entspricht nicht dem Preis”*
**Haltbarkeit**4%
*“Stein ist bei der kleinsten Berührung auseinander gebrochen”*
**Stärke**4%
*“Bröseln auseinander”*
**Farbe**4%
*“Hellere Farbe wirkt nicht so intensiv”*
### **Top return reasons **
**Gesamtgröße**56%
**beworben Vs Tatsächliches Produkt**8%
**Farbe**6%
**Metall Authentizität**5%
**Handgelenk fit **5%
**Form/Stil**4%
**Qualität insgesamt**4%
**Defekt Material/Teile**3%
**Funktionalität insgesamt**3%
**Kratzfestigkeit**1%
## **Common questions**
- **Is amethyst profitable to sell on Amazon Germany?**
- The niche generates €69K/yr across 28 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the amethyst niche?**
- 16 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in amethyst?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 1.9%.
- **When does demand for amethyst peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the amethyst niche?**
- Listings span €4.78–€50.05; the average listing price is €17.39 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.
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