---
title: "All Stars Whey Protein — €185K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/all-stars-whey-protein"
last_updated: "2026-08-09T20:19:48.329Z"
locale: en
meta:
description: "Niche score 60/100 · €185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · €185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "All Stars Whey Protein — €185K/yr Amazon DE Niche (2026) - Flapen"
---
# **all stars whey protein**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 27Conversion 17Competition 95Returns 100Price range 89Avg price 95Brand share 52Review moat 45Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€40.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.39–€85.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,953.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€185K**
€185K/yr · 340K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, all stars whey protein is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **all stars whey protein market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€160K–€200K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **88%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**20%**
Top 20: 51%
**Open market**
**22%**
- All Stars43% - Optimum Nutrition12% - MuscleTech8% - Bulk5% - ESN5% - Body Attack5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/all-stars-whey-protein/trend)
## **Top all stars whey protein search terms**
- **whe**108K/yr-7.1%0.0% conv. - **whey isolat**40K/yr+15.3%2.1% conv. - **whey protein 2kg**30K/yr+30.7%1.4% conv. - **all stars whey protein**37K/yr-0.6%2.6% conv. - **all stars**21K/yr+6.9%0.9% conv. - **all stars protein**11K/yr+0.6%2.4% conv. - **protein isolat**10K/yr+9.9%1.8% conv. - **allstars**14K/yr-3.4%0.5% conv. - **isolate whey protein**10K/yr+14.0%1.5% conv. - **muscletech**12K/yr-20.6%0.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/all-stars-whey-protein/search-terms)
## **Top all stars whey protein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€4K4%€7K6%€11K8%€15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALL STARS 100% Whey Protein Pulver 2270g Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm**All Stars**€54.94**4.3★635 rev](https://www.amazon.de/dp/B07K73HCZ1) [2**All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Chocolate Flavour**All Stars**€48.89**4.3★444 rev](https://www.amazon.de/dp/B0CNRT4WSW) [3**ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)**ESN**€44.85**4.5★4,751 rev](https://www.amazon.de/dp/B004W6I8HK) [4**Muscletech NitroTech Proteinpulver Muskelaufbau-Formel 4lbs Erdbeere**MuscleTech**€66.85**4.6★38 rev](https://www.amazon.de/dp/B0CB1BCXGT) [5**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen**Optimum Nutrition**€37.84**4.6★2,678 rev](https://www.amazon.de/dp/B07QXZ7DWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€52.98**706 rev8mo ago](https://www.amazon.de/dp/B0G1ZFS3RL) [**Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€51.52**986 rev8mo ago](https://www.amazon.de/dp/B0G1ZG2PBS) [**Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten**Body Attack**€51.67**270 rev8mo ago](https://www.amazon.de/dp/B0G1ZF3YRJ) [**RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz**RheinNatur**€43.71**77 rev8mo ago](https://www.amazon.de/dp/B0FZBZSGDX) [**ALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten**All Stars**€16.51**96 rev11mo ago](https://www.amazon.de/dp/B0FL74JZJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WHEY ISOLATE - PROTEIN PULVER Vanille Hochreines Molkenprotein Für Muskelaufbau Und Regeneration Für Sportler Pulver 750g eiweissreich und zuckerarm shaker proteinshake EAFIT**Eafit**€23.10**4.4★**▲ 156%**](https://www.amazon.de/dp/B002ZD3QDS) [**Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€52.98**4.5★**▲ 120%**](https://www.amazon.de/dp/B0G1ZFS3RL) [**Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten**Body Attack**€51.67**4.5★**▲ 74%**](https://www.amazon.de/dp/B0G1ZF3YRJ) [**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen**Optimum Nutrition**€40.08**4.5★**▲ 73%**](https://www.amazon.de/dp/B07R3DV1XP) [**All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Chocolate Flavour**All Stars**€48.89**4.3★**▲ 68%**](https://www.amazon.de/dp/B0CNRT4WSW)
**~~View all trending →~~**
## **What buyers say about all stars whey protein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**25%
*“Erzeugt sehr leckere Shakes”*
**Ernährungs Gehalt**13%
*“Beste Protein”*
**Geschmack**12%
*“Mega Geschmack”*
**Qualität insgesamt**11%
*“Top Quality”*
**Löslichkeit**9%
*“als whey drip schön dickflüssig anrührbar”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis / Leistung”*
**Süße**3%
*“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”*
**beworben Vs Tatsächliches Produkt**1%
*“macht seinen Job”*
**Inhaltsstoffe – insgesamt**1%
*“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”*
**Textur/Konsistenz – insgesamt**1%
*“sehr leichte, saftähnliche Konsistenz”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“Ungenießbar. Schmeckt ekelhaft”*
**Geschmack**13%
*“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”*
**Preis-Leistungs-Verhältnis**8%
*“Sparmaßnahme inakzeptabel”*
**Süße**7%
*“klumpt beim Mischen - zu süß”*
**Ernährungs Gehalt**6%
*“Keine Ahnung, ob alle AS-Protein-Sorten so ungenießbar sind”*
**Künstliche Süßstoffe**4%
*“Selbst billiger Vanillinzucker schmeckt mehr nach Vanille”*
**Löslichkeit**4%
*“Schlechte Löslichkeit”*
**Textur/Konsistenz – insgesamt**2%
*“Wird überhaupt nicht cremig, die Konsistenz ist wie „couscous“ total körnig und quellt nicht auf.”*
**Qualität insgesamt**2%
*“Das ist garantiert kein high quality Produkt”*
**Geruch**1%
*“Chemischer Geruch”*
### **Top return reasons **
**Geschmack**16%
**Gesamtgröße**15%
**Geschmack insgesamt**13%
**Auslaufsicher**5%
**Geruch**5%
**Qualität insgesamt**4%
**Süße**4%
**Füße fit**4%
**Preis-Leistungs-Verhältnis**4%
**Vegan/Biologisch**4%
## **Common questions**
- **Is all stars whey protein profitable to sell on Amazon Germany?**
- The niche generates €185K/yr across 98 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the all stars whey protein niche?**
- 24 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in all stars whey protein?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for all stars whey protein peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the all stars whey protein niche?**
- Listings span €9.39–€85.26; the average listing price is €40.00 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**bieröffner mörser**](https://flapen.com/research/de/drogerie-koerperpflege/bieroeffner-moerser)€47K/yr+61.7%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**festival zubehör**](https://flapen.com/research/de/drogerie-koerperpflege/festival-zubehoer)€202K/yr+533.5%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)