---
title: "Alaunstein — €75K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/alaunstein"
last_updated: "2026-08-09T19:00:18.418Z"
locale: en
meta:
description: "Niche score 40/100 · €75K/yr market · 103K searches/yr · €7.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €75K/yr market · 103K searches/yr · €7.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alaunstein — €75K/yr Amazon DE Niche (2026) - Flapen"
---
# **alaunstein**
**Skip it**
Prices mostly outside the sweet spot ($4.32–$10.74) — this niche doesn't clear our bar today.
Market size 19Growth 35Conversion 86Competition 13Returns 97Price range 0Avg price 21Brand share 27Review moat 61Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,061.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€7.54**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€75K**
€75K/yr · 103K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****€4.32–€10.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, alaunstein is a €75K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alaunstein market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **€60K–€75K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**8%**
- Störtebekker Shaving Accessories43% - Delmara18% - COMAIR GERMANY16% - BETTER BE BOLD7% - Proraso5% - Xanitalia3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/alaunstein/trend)
## **Top alaunstein search terms**
- **alaunstein**66K/yr+2.4%10.0% conv. - **alum stone**11K/yr+22.7%6.0% conv. - **alum block**7K/yr+20.0%7.2% conv. - **rasierstein**7K/yr+56.4%7.1% conv. - **alum**7K/yr-1.0%1.8% conv. - **alaunstein rasur**4K/yr-13.9%10.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/alaunstein/search-terms)
## **Top alaunstein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€15K30%€22K40%€30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Störtebekker Premium Alaunstein - Natürliches Aftershave - Alaun Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - antiseptisch - Potassium Alum Block**Störtebekker Shaving Accessories**€10.74**4.7★2,804 rev](https://www.amazon.de/dp/B07R2QDXLL) [2**Alaunstein 120 Gramm Blutstiller festes Deodorant & geruchloses Aftershave - perfekt für Reisen**Delmara**€8.06**4.5★880 rev](https://www.amazon.de/dp/B09ZL9X73V) [3**Comair 3090037 Alaunstein 65 x 43 x 23 mm**COMAIR GERMANY**€4.32**4.4★492 rev](https://www.amazon.de/dp/B004M9ZX9I) [4**BETTER BE BOLD Blutstiller Alaunstein 75g I Stoppt Blutungen sofort nach der Rasur I Antiseptisch & antibakteriell I Handgefertigt in Frankreich I 100% natürlich I Bart & Glatze I Vegan**BETTER BE BOLD**€8.17**4.5★196 rev](https://www.amazon.de/dp/B0CDC3C2B5) [5**Proraso SINGLE BLADE Alaunstein 100 g**Proraso**€7.47**4.5★2,945 rev](https://www.amazon.de/dp/B07B8MF3N1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alaunstick 120g Blutstiller Deo & Aftershave in einem fest geruchlos & sicher verschließbar mit Schraubdeckel**Barbear**€7.98**28 rev1y ago](https://www.amazon.de/dp/B0F9TGYVWC) [**Jack Shaver Alaunstein inkl. Rasur- und Bartguide E-Book - Aftershave Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - wirkt antiseptisch - 100% Potassium Alum Block**JACK SHAVER**€8.68**219 rev2y ago](https://www.amazon.de/dp/B0CVHKFHC7) [**BETTER BE BOLD Blutstiller Alaunstein 75g I Stoppt Blutungen sofort nach der Rasur I Antiseptisch & antibakteriell I Handgefertigt in Frankreich I 100% natürlich I Bart & Glatze I Vegan**BETTER BE BOLD**€8.17**196 rev2y ago](https://www.amazon.de/dp/B0CDC3C2B5) [**Alaunstein 120 Gramm Blutstiller festes Deodorant & geruchloses Aftershave - perfekt für Reisen**Delmara**€8.06**880 rev4y ago](https://www.amazon.de/dp/B09ZL9X73V) [**Alaunstein auf Stab 120 g**Xanitalia**€5.65**366 rev5y ago](https://www.amazon.de/dp/B086J57X9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comair 3090037 Alaunstein 65 x 43 x 23 mm**COMAIR GERMANY**€4.32**4.4★**▲ 35%**](https://www.amazon.de/dp/B004M9ZX9I) [**Proraso SINGLE BLADE Alaunstein 100 g**Proraso**€7.47**4.5★**▲ 35%**](https://www.amazon.de/dp/B07B8MF3N1) [**Jack Shaver Alaunstein inkl. Rasur- und Bartguide E-Book - Aftershave Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - wirkt antiseptisch - 100% Potassium Alum Block**JACK SHAVER**€8.68**4.6★**▲ 31%**](https://www.amazon.de/dp/B0CVHKFHC7) [**Alaunstick 120g Blutstiller Deo & Aftershave in einem fest geruchlos & sicher verschließbar mit Schraubdeckel**Barbear**€7.98**4.5★**— 8%**](https://www.amazon.de/dp/B0F9TGYVWC) [**Störtebekker Premium Alaunstein - Natürliches Aftershave - Alaun Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - antiseptisch - Potassium Alum Block**Störtebekker Shaving Accessories**€10.74**4.7★**— 6%**](https://www.amazon.de/dp/B07R2QDXLL)
**~~View all trending →~~**
## **What buyers say about alaunstein**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**27%
*“Funktioniert”*
**Qualität insgesamt**21%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**8%
*“Preis Leistungsverhältnis super”*
**Benutzerfreundlichkeit**8%
*“Praktisch”*
**Effizienz**6%
*“Und das ziemlich effektiv”*
**Gesamtgröße**5%
*“Passt”*
**Haltbarkeit**4%
*“wird ewig halten”*
**Feucht/Trocken**3%
*“Anfeuchten, auflegen und kurz warten”*
**Desinfektion**3%
*“Zur Desinfektion”*
**Blutdruck**3%
*“Natürlich und hilfreich bei Blutungen”*
### **What buyers complain about **
**Haltbarkeit**18%
*“Direkt gebrochen”*
**Funktionalität insgesamt**13%
*“Leider unbrauchbar”*
**Qualität insgesamt**10%
*“Müll”*
**Defekt Material/Teile**10%
*“Der gelieferte Stift war gebrochen”*
**Gesamtgröße**9%
*“Deutlich kleiner als erwartet”*
**Preis-Leistungs-Verhältnis**7%
*“Überteuerter Müll”*
**Dicke**5%
*“besser: zu dünn”*
**Allergien**4%
*“Brennt auf der Haut”*
**Falten**3%
*“nach dem rasieren hatte ich immer Pickeln im Gesicht,nach dem Anwendung waren die einfach weg.”*
**Stärke**3%
*“Der Stick ist so dünn, sodass er sofort in zwei Teile zerbricht wenn er versehentlich auf den Fußboden fällt”*
### **Top return reasons **
**Defekt Material/Teile**36%
**Haftung/Klebrigkeit**17%
**Funktionalität insgesamt**10%
**Haltbarkeit**9%
**Benutzerfreundlichkeit**9%
**Gesamtgröße**6%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**4%
**Dünn**1%
**Preis-Leistungs-Verhältnis**1%
## **Common questions**
- **Is alaunstein profitable to sell on Amazon Germany?**
- The niche generates €75K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the alaunstein niche?**
- 9 brands and 30 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in alaunstein?**
- Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Qualität insgesamt. The return rate is 0.6%.
- **When does demand for alaunstein peak?**
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the alaunstein niche?**
- Listings span €4.32–€10.74; the average listing price is €7.54 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.
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