---
title: "Search terms — after shave herren - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/after-shave-herren/search-terms"
last_updated: "2026-07-21T14:20:28.371Z"
locale: en
meta:
  description: "Niche score 61/100 · €690K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · €690K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — after shave herren - Flapen"
---

# **after shave herren**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 23Conversion 69Competition 85Returns 99Price range 58Avg price 44Brand share 73Review moat 36Quality gap 33

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€690K**

€690K/yr · 974K searches

**Price range**

**Good****€3.61–€30.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.23**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,879.98**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch