---
title: "Search terms — ätherische öle - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/aetherische-oele/search-terms"
last_updated: "2026-07-21T12:58:55.961Z"
locale: en
meta:
  description: "Niche score 63/100 · €756K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · €756K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ätherische öle - Flapen"
---

# **ätherische öle**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 4Conversion 46Competition 83Returns 98Price range 60Avg price 54Brand share 92Review moat 49Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€756K**

€756K/yr · 1.7M searches

**Price range**

**Good****€2.14–€34.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.45**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,617.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-42.7%**

90-day search growth — must beat 0% to launch